Are You Really Ready to Publish?Are You Really

Ready to Publish?

Annette R. Johnson

Author’s GoalAuthor’s Goal

Every call from a prospective author over the last 20 years either begins with or leads to this statement:

“My book is a best-seller.”

Every call from a prospective author over the last 20 years either begins with or leads to this statement:

“My book is a best-seller.”

The TruthThe TruthWriting a book, most assuredly your first book, could be a “good-seller” if one or all of these things are true:

•Great writing (active, clear, creative, stylistic)•Timely topic •Useful information•Interesting or Provocative•Inspirational •Simple yet thorough•Appropriate tone (i.e. funny when it actually should be)•Effective packaging

(title, cover design, layout, organization)

Writing a book, most assuredly your first book, could be a “good-seller” if one or all of these things are true:

•Great writing (active, clear, creative, stylistic)•Timely topic •Useful information•Interesting or Provocative•Inspirational •Simple yet thorough•Appropriate tone (i.e. funny when it actually should be)•Effective packaging

(title, cover design, layout, organization)

Reasons for Low Sales

Reasons for Low Sales

• completely self-guided• wrong motivation• think anyone can be a book publisher

• think they must have a best-seller

• completely self-guided• wrong motivation• think anyone can be a book publisher

• think they must have a best-seller

The Three C’s of Publishing

The Three C’s of Publishing

• Creative Control – who controls the design or layout

• Cost Control – who controls the royalty or profits

• Copyright Control – who controls the rights to the work

• Creative Control – who controls the design or layout

• Cost Control – who controls the royalty or profits

• Copyright Control – who controls the rights to the work

What type of publishing are you best suited for?

What type of publishing are you best suited for?

• Vanity publishing: pay to play

• Self-publishing: play by myself

• Traditional publishing: paid to

play

• Vanity publishing: pay to play

• Self-publishing: play by myself

• Traditional publishing: paid to

play

Do you need help to develop your book?Do you need help to develop your book?

• Manuscript review: should do

• Professional editor: must have

• Writing coach: could need• Ghostwriter: might try

• Manuscript review: should do

• Professional editor: must have

• Writing coach: could need• Ghostwriter: might try

How do you break into

the book market?

How do you break into

the book market?• Identifying a niche, opportunities and gatekeepers

• Finding a literary agent• Pitching to publishers and editors

• Working with a small press• Self-publishing and marketing

• Identifying a niche, opportunities and gatekeepers

• Finding a literary agent• Pitching to publishers and editors

• Working with a small press• Self-publishing and marketing

How much do you know about book marketing?

How much do you know about book marketing?

• Marketing the book vs. branding the author

• Being seen vs. being found• Getting book reviews• Connecting with your readers• Giving them what they want vs. doing what I want

• Marketing the book vs. branding the author

• Being seen vs. being found• Getting book reviews• Connecting with your readers• Giving them what they want vs. doing what I want

Who We AreWho We Are

www.e-allwrite.com

Our HistoryOur HistoryFounded in 1995 in Decatur, Georgia, the company starting publishing a newsletter that later became a consumer magazine. The company continued to design printed advertising material for companies and presentation documents for individuals. It began book publishing operations in 2003. Today, Allwrite publishes both books and provides marketing services for people and organizations around the country.

Founded in 1995 in Decatur, Georgia, the company starting publishing a newsletter that later became a consumer magazine. The company continued to design printed advertising material for companies and presentation documents for individuals. It began book publishing operations in 2003. Today, Allwrite publishes both books and provides marketing services for people and organizations around the country.

Allwrite has Two Divisions Allwrite has Two Divisions

Publishing

Advertising

Publishing Publishing 1. In publishing, we are a small press

that publishes 3-4 books per year. We are not a vanity or subsidy publisher. Thus, we solicit manuscripts for publishing at no cost to the author. For self-publishers or writers, we offer editorial services, which include editing, layout and design work on articles, books, manuals, journals, periodicals, reports, as well as advertising and promotional documents. We charge for these services because we are not the publisher of the work, simply the packager.

1. In publishing, we are a small press that publishes 3-4 books per year. We are not a vanity or subsidy publisher. Thus, we solicit manuscripts for publishing at no cost to the author. For self-publishers or writers, we offer editorial services, which include editing, layout and design work on articles, books, manuals, journals, periodicals, reports, as well as advertising and promotional documents. We charge for these services because we are not the publisher of the work, simply the packager.

Advertising Advertising 2. In advertising, we are an integrated

agency that provides both creative and interactive services for businesses and individuals, including authors. As a creative agency, we focus on branding. Our interactive services focus on online branding and marketing.

• Create PR and Marketing Plans• Design Branding Concepts• Plan Promotional Campaigns and

Events• Compose Promotional Items

(Brochures, Newsletters, Videos, etc)

• Devise Social Media Campaigns

2. In advertising, we are an integrated agency that provides both creative and interactive services for businesses and individuals, including authors. As a creative agency, we focus on branding. Our interactive services focus on online branding and marketing.

• Create PR and Marketing Plans• Design Branding Concepts• Plan Promotional Campaigns and

Events• Compose Promotional Items

(Brochures, Newsletters, Videos, etc)

• Devise Social Media Campaigns

SuccessSuccessOur English/Language Arts textbook series, Emerging Writers, is the cause of great success with college students and has now been adopted for state use for Georgia high schools.

www.emerging-writers.com