APUGOODSCOOL GOODS by student for student

Member: Kat Hazuki Ryoko Nana

http://apugoods.wordpress.com

Agenda

Background

Our Concept

Our Target customer

Business plan

Sample & Price

Our possible market

APU GOODS?

Background

Our university & Student

Current Goods

Poor design

Not many want to buy it

Survey

We conduct survey to 86 students. 39% never bought APU goods 10% has bought T-shirt or sweatshirt.

Our Concept

Reasonable Price

Fashionable

Good Quality

APU Current Goods

“COOL GOODS by student for student”

Promotion video

https://www.youtube.com/watch?v=f_rb0b9Q6Yo

Students(Senior/

freshman)Keeping

precious memoriesPride for

APU

Our Target customer

APU COOL GOODS

Place order

Receive the good from the manufacturer

Open for Pre-orders/order

Advertise (FB, Web)

DistributeThe good

Business plan

http://apugoods.wordpress.com

Channel of distribution

Direct Sale to student

Cooperation with CO-OP (possibly)

Design Sample

Price

Cost to make (depend on the number of orders) Estimation :

Hoodies 1800- 2200 yen T-shirt 1000-1200 yen Etc.

Price Hoodies 2500-3000 yen T-shirt 1500-2000 yen

Our possible market

Ex. Graduation class of 2014

Around 520 students

Prediction 50% > 260 T-shirts/goods

260 x 500 = 130,000 yen (Estimated profit)

Thank you for your attention！