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INTERNET SEARCH MARKETING – Pt. 2 (How?) IPF Digital Marketing Workshop December 7, 2013

Applied Diversity

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Page 1: Applied Diversity

Applied Diversity

.more than just a topic.

Elisabeth L. ChanNorthern Virginia Community College

Page 2: Applied Diversity

My Lens

• 4th generation Chinese-American from Memphis, Tennessee

• ESL in the US• EAP• Higher education

– 4 year universities (IEP)– 2 year community college (semester-

based)• My research: race, language, and

culture

Page 3: Applied Diversity

Student Pondering

• “Why are Americans unfriendly?”– Saudi male

• “(A little boy) calls me China Man. I don’t like it, but I don’t know what I can say.”– Chinese male, 19 years old

Page 4: Applied Diversity

Student Reflections

• “My customer yelled at me that I should learn English or go back to where I came from. Then my manager told me the customer is always right.”– Ethiopian female

• “I’m unlucky because I was born speaking Chinese and not English.”– Chinese female

Page 5: Applied Diversity

Me PonderingHow do I

avoid imposing my

cultural views?

What is the extent of my

social responsibilitie

s?

Page 6: Applied Diversity

Me Pondering

What makes it more than just another topic? Where does

the language instruction

play in?

Page 7: Applied Diversity

Me Pondering

What does it look like in

the classroom? What will

have the greatest impact?

Page 8: Applied Diversity

Me Pondering

Is it really

worth it?

Page 9: Applied Diversity

Imposing?

• Rapport

• To be or not to be neutral

• Cross-cultural conflict resolution– http://www.mediate.com/articles/ford5.cfm

• Education, children, customs, beliefs – http://www.ehow.com/info_8773113_not-impose

-customs-beliefs-others.html

Page 10: Applied Diversity

Social Responsibility

• Educator• Teacher• Advisor• Counselor• Cheerleader• Referee• Confidant

• English– Formal– Informal

• Culture– Cultural norms and

mores– Academic culture &

expectations

Page 11: Applied Diversity

“Tourist” Multiculturalism

• Stages– Acknowledge differences– Learn about differences– Respect differences– Celebrate differences– Recognize similarities

Page 12: Applied Diversity

More than a topic

• Hometown• Pets• Money• School• Jobs• Travel• Music• Hobbies

• Family/Friends• Work • Stories/Novels• Poetry• Movies• Sports• Food• Clothes

Page 13: Applied Diversity

Class Time

• Beginner– “Cultural Myth vs. Truth”– Simple present; true/false

• Intermediate– “Poetry: Maya Angelou” (tolerance.org)– Present Perfect, Passive; analysis

• Advanced– “Culture, Not a Costume” (Ohio Univ.)– Conditionals & Noun Clauses; debate

Page 14: Applied Diversity

So What?

• Impact– Subtle (passive osmosis)– Evident

• need a tangible outcome• Task-based (TBLT)

Page 15: Applied Diversity

Worth it?

Page 16: Applied Diversity

Thank you!

Elisabeth L. [email protected];

[email protected]

Northern Virginia Community College, Alexandria campus

TESOL Diversity & Inclusion Committee

TESOL Social Responsibility IS Chair-Elect

http://www.slideshare.net/ElisabethChan