Hannah Mitten

Women's Business Leadership Part 1

Professor Frey

Presentation Date Wednesday 14th July

Introduction Are you an iPod user?

Don’t have enough time?

Want to keep up to date with the news and gossip you love?

My Business ideaiPod magazine

Favorite magazines will be turned into an audio format for people to download from iTunes

Good for the blind and young professionals.

Target Customer Age: 18+

Gender: Suitable for male and Females

Geography: Can be downloaded and distrusted world wide.

Supporting Research I did a survey which shows that 60% of the 18-25 that

were asked were interested in this product.

The other 40% would prefer to find the time to sit and enjoy their magazines.

Finance The product would be the same price as the magazine

you would buy from the store.

People surveyed were happy that the price of the magazine stayed the same.

Actions Planning to launch summer 2012 starting with the

most bought magazines first

Once sales of product are of a high percentage we will then move onto the lesser read magazines in 2015

Continuous Learning I am planning to take the second part of the Women's

Business Leadership class to further my understanding of entrepreneurship.

Conclusion Thank you