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Analysis of the Anna Karenina trailer.
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TRAILER ANALYSIS
Genre – Period Romance
Film adaptation of the Tolstoy novel.
Set on a theatre stage – book was
sectioned in eight parts, similar to
acts in theatre.
Costume
design
sketches
An example of the sets used
in the film.
Focus Features Logo Working Title Logo
• Promotes Film Companies, but may also interest the audience if they are fans of these specific
companies.
Reinforces romance genre Film adaptation of the novel
Attract the target audience and
fans of Tolstoy. Also catches the
audience’s attention
Gives an overview of the film, as it
features multiple love stories/
romances
Middle aged target audience
Me
• Running time of two minutes and thirty-one
seconds, the average time for a film trailer.
153• 153 shots in total. The pace between cuts
ascends as the trailer reaches the climatic point.
• Climatic point – three shots in one second. Grasps the
audience’s attention, making them tense and keen to know
what happens.
“I was eighteen when I got married, but it was not love…”
Desire to fall in love Introduces the main character.
• Main story is about
Anna’s love affair
with Count Vronksy
“So
this
is
love!”
“There can be no peace for us. Only
misery, my greatest happiness.”
“She’ll be ruined!”
“But she broke the rules!”
“You are depraved! A woman without
honor!”
“We are bound together by God, and this can only be broken by a crime against God.”
• Religious argument
• Emphasises the seriousness, especially in this time period
• Complication/confrontation
Non-Diegetic Sound
• Two soundtracks across the entire trailer. Second
soundtrack (Nero) features a piano and strings, volume
increases as the trailer becomes more tense
• Opening soundtrack is loud, and features brass
instruments – a strong opening to the trailer. Has the
audience’s attention from the start
• Classical genre, fits well with the period theme, class
of the characters
• The sound effect of the train is
used frequently throughout the
trailer – represents importance.
Fans of the novel will understand
the meaning.
Soundtrack
Sub-Plots!
Career in government can
go no further! Due to
Anna’s love affair?
Romantic love!
• Transition from happily in love to a deep depression
• Introduces new moods and expectations – from a love story to a tragedy.
Wide shot of
Anna and
Vronsky
dancing,
falling in love
Shallow focus
shot. Reveals
Anna’s
depression,
and alcohol
addiction
The intertitles reveal the film plot…
…as well as the director, Joe Wright
Which may attract the audience that enjoyed Pride & Prejudice or Atonement
Why a film trailer?
• Ability to promote the plot, cast, soundtrack.
• Provides an overview of the plot, where as posters do not usually give much of this
information away.
• Can show how much artistic detail has been put into the film. Visually pleasing!
• May intrigue the audience more than a poster would!
Keira Knightley – Unique selling point!