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Ancillary task data
What is your preferred colour scheme?
Response
Black & RedBlue & WhiteBlack & WhiteBlack & Blue
What is your preferred typography for the masthead?
Sales
1234
Would you prefer the protagonist or the antagonist on the front cover?
Protagonist Antagonist0
2
4
6
8
10
12
Series 1Column1Column2
Which mood board do you believe represents the thriller genre most?
1 2 3 40
1
2
3
4
5
6
7
8
Series 1Column1Column2
What social media platform do you use most?
Response
InstagramTwitterTumblrSnapchat
Where do you mostly see posters?
Train stations
Bus
Billboard
Online
0 1 2 3 4 5 6 7 8
Column2ResponseColumn1