Week of Visits Unique Visitors Bounce Rate Total Click EventsTotal Event V Est Value6/26/2011 220,651 7.19% 156,763 1.41 49.2% 35.5% 73.9% 1.1 3.3 15,862 78,269 82,797 119,040 373,313 903 0.41%

7/3/2011 209,602 7.29% 150,355 1.39 48.2% 34.9% 74.4% 1.1 3.4 15,272 73,062 80,787 117,788 370,869 763 0.36%

black = GA basic KPI reportred= segmentpurple=computed

% Most Engaged (Loyalty & Action)

Visits/Visitor during week

Percent return visits with < 30 days recency

Percent non-bounce visits with a click event

Click Events per non-bounce visit

Avg visit 'value' per non-bounce visit

Most Engaged (Loyalty & Action)

Return visits with < 30 days recency

Visits with a click event

Give/Support Clicks

Give Conversion

6/26/11 7/3/11204,000

206,000

208,000

210,000

212,000

214,000

216,000

218,000

220,000

222,000

6.00%

6.50%

7.00%

7.50%

8.00%

8.50%

9.00%

7.19%

7.29%Visits % Most Engaged (Loyalty & Action)

Week of Visits Unique Visitors Visits/Visitor Bounce Rate7/10/2011 73,974 6.0% 62,578 1.18 75.0% 12.8% 11.1% 29.4% 1.8% 0.42% 4,435 21,718 326 78

black = GA basic KPI reportred= segmentpurple=computed

% Most Engaged (Loyalty with duration/depth OR Action)

Percent visits with visits > 1.5 minutes

Percent visits with > 2 pageviews

Percent return visits with < 30 days recency

Percent non- bounce visits with a social share

Percent non- bounce visits with an RSS click or e-mail subscribe

Most Engaged Visits (Loyalty with duration/depth OR Action)

Return visits with < 30 days recency

Visits with a social share or e-mail (add this)

Visits with an RSS click or e-mail subscribe