Analysis of Student DigipaksJANAKAN LOGANATHAN

Amy Wichelow’s digipak

Amy has created a Digipack for her artist who is called Mollie - which contains a front page, 4 inside pages that includes photos of the model (Mollie) and a short greeting message to everyone involved in the creation of the album and a back page which contains a playlist of all the songs on each CDs with an image of trees which are irrelevant to the front cover and the inside pages. Furthermore, Amy used the light streak on the front page to represent the movement of light and colour which is captured throughout the song “Spectrum” which she has chose to use for the music video. She has used the idea of the light streak on Mollie’s hair to symbolize that the front cover is related to the inside pages. The front cover is eye-catching and has a high chance that it will grab a lot of customers due to the use of bright colours. Lastly, the audiences can see the model inside and the use of low-shutter speed photo gives a stretched along the length of two pages and allows the audiences to identify it with the magazine advert. However, the only down side is that it does it look like the Digipak belongs to the music video as there are a lot of colour scheme in this Digipak.

Geeta Gohil’s Digipak

Geeta’s digipak is the one which signifies excellency to what the audience would expert from an R&B digipak cover. Geeta has used close ups of the artist in black-and-white mode in order to relate with her genre as this gives a hint that this digipak is similar to artists like Beyonce, Rihanna and Adele.

Geeta’s investigation into digipaks suggests that she is aware and confident of the conventions of digipaks in her genre and has acted upon these colour scheme of black, white and red. This colour scheme does not relate to R&B by the looks of it and gives a hint that this digipak is related to rock and metal. Overall, this design follows the R&B conventions with the use of font and clearly, this digipak suggests that Geeta has been in a lot of research for her chosen genre.

Tara Wilton’s digipak

Tara Wilton’s digipak has a simple design but also a great use of photography of candles to give a sense of the song by Ed Sheeran. Tara uses the conventional colour schemes and fonts to add a professional side to the digipak. This digipak contains 3 colours which are red, yellow and red. Tara has gone against the colour scheme of the genre and made it look attractive. Overall, the straightforwardness of this digipak is the best attribute as it is easy for the audiences to read and understand and making the digipak look completely unique and following to all the codes and conventions with this genre.