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Analysis of a film poster LIFE AS WE KNOW IT

Analysis of a film poster

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Analysis of a film poster

Analysis of a film posterLife as we know it

Katherine Heigl and Josh Duhamel

This is the film poster for this movie. The colour scheme, layout and the mise en scene is fitted and fits obviously with the genre of the film. The photo is really effective because it gives away the genre. The posture of both Katherine and Josh denotes the genre. They are laid back with a tiring look however this suggest family life and also fits with the name of the film. There is also a mess which denotes the family life. The colour scheme used is white, red and brownish colours. The main colours used is the black, white and red. This is effective because the red connotes love however because it isnt a bright blood red it doesnt suggest any danger. It is the slight pink that suggests the love and light heartedness. The use of white mainly suggests the love genre because of the high key lighting. It also fits with the clean theme and the sheek.

Poster analysis continuedSetting: The setting for this poster is effective because it suggests the family life and it tells the audience about the genre of film. The home life and the sofa highlights this.The font: The font used for the film poster is simple and this is something that makes it effective. I like this because it goes well with the rest of the poster. The bold font is effective because it stands out from the rest of the poster however it still makes the rest of the poster equally look effective. Quotes: The quotes used are effective because they are done at the top where there is a lot of space so this was used effectively for the company quotes and the magazine quotes. By using similar font, it doesnt look too much to the eyes which has been done well.