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PRODUCERS(Filmmakers)
DISTRIBUTORS EXHIBITORS(Cinemas)
AUDIENCE
Yr 12 OCR Media Studies
Film Industry:Reaching an Audience
Learning Objectives:
1. To understand how the media industry targets audiences for films
What’s the last ad you saw for a film?
Types of advertising
Adverts on buses
Internet Banners
Television Trailers
TV Features
Billboards
Bus Stop Posters
Magazine/Newspaper Ads
Radio ads (incl Spotify)
Ads on phone boxes
Ads on Products
Cinema Trailers
Online trailers
Using the next slide, pick two types of ads and weigh up the pros and cons. Which will you use for your film.
Pros and cons
Website for the film Film festival
- Can create interactive experience of film users won’t forget
- ‘Bookmarkable’ and easy to generate WOM and ‘brand ambassadors
- How do we get people to the website? Generates loyalty but doesn’t generate awareness
- Online immersion might encourage online viewing
- Will be seen by press and by distributors who might want to distribute the film
- Targets those already interested in film
- Relies of good reviews reaching the public
- Does not reach a mass audience
Quick quiz
Focusing on film posters…
• What elements does a film poster use to appeal to an audience?
Consider and annotate effects of:- Elements of genre- Layout- Use of names- Colour- Angles- Fonts- Tagline
Now duplicate the slide you’ve created.
This time I want you to analyse the poster while relating to Uses and Gratifications Theory.
• Blumler and Katz (1974)Surveillance (becoming aware, informed, and educated about the world around
them)Personal identity (shaped by relating to specific characters)Personal relationships (enhanced by shared experience and views on ‘what
happened’)Diversion: that is to say, escape and entertainment