RESEARCH  REPORT  

on  

A  COMPARATIVE  STUDY  AND  CONSUMER  PREFERENCE  TOWARDS  IDEA  AND  VODAFONE  -­‐  A  CASE  STUDY  OF  MORADABAD  CITY  

 

In  the  partial  fulfillment  of  the  award  of  degree  of  

MASTER  OF  BUSINESS  ADMINISTRATION  

BATCH(2010-­‐2012)  

 

 

Research  Guide:                                                                                                                                                                                                                Submitted  by:  

Miss.  Sumita  chahal                                                                                                                                                                                            Amit  kumar  singh  

MBA  Department                                                                                                                                                                                                    MBA(2010-­‐2012)  

IMSEC  Ghaziabad                                                                                                                                                                                                    Roll  no:    1014370006  

 

 

 

 

IMS  ENGINEERING  COLLEGE  GHAZIABAD(U.P)  

                                 ACKNOWLEDGEMENT  

First of all I would like to express my gratitude to my faculty Miss. Sumita Chahal who guided

me with her knowledge and skill and helped me in successful completion of the work.

I thank my Institute who has given me an opportunity to show my skills. I also thank all my

nearer and dearer ones without there support this project would not been possible.

I would heartily thank all the respondents of the survey without whose support & valuable inputs

this project would not have been completed

 

 

 

 

 

 

 

 

 

 

 

 

DECLARATION I,  Amit  Kumar  Singh    here  by    declare  that  the  Research  report  titled  “A  COMPARATIVE  STUDY  AND  CONSUMER  PREFERENCE  TOWARDS  IDEA  AND  VODAFONE  -­‐  A  CASE  STUDY  OF  MORADABAD  CITY”,  Submitted  in  Partial  fulfillment  for  the  degree  of  “MASTER  OF  BUSINESS  ADMINISTRATION”  to  IMS  ENGINEERING  COLLEGE,  GHAZIABAD  is  my  own  effort  and  has  not  been  submitted  earlier  to  any  other  

University  /  Board  /  Institute.    

 

 

 

Place:    Ghaziabad                                                                                                              Amit  kumar  singh            

Date:    

 

 

 

 

 

 

 

 

 

Certificate  

 

TO WHOM SO EVER IT MAY CONCERN

 

This is to certify that Amit kumar singh is a bonafide student of MBA 2nd year of this institute. He prepared research report titled “A COMPARATIVE STUDY AND CONSUMER PREFERENCE TOWARDS IDEA AND VODAFONE - A CASE STUDY OF MORADABAD CITY” for partial fulfillment of Master of Business Administration (MBA) affiliated to Mahamaya Technical University, Noida (Formally Uttar Pradesh Technical University).

I  wish  him  all  the  best  for  his  Future  endeavors.  

 

 

 

 

Prof. Rushen S. Chahal

Head of Department (MBA)

 

 

 

 

PREFACE

In this project report we have tried to study the importance of customer relationship management

in mobile companies like Idea and Vodafone. The CRM is a new technique in marketing where

the marketer tries to develop long term relationship with the customers to develop them as life

time customers. CRM aims to make the customers climb up the ladder of loyalty. Customer

Service and Innovation are the drivers of this Cellular Brand. A brand known for many firsts,

Idea was the first to launch GPRS and EDGE in the country. Idea has received international

recognition for its path-breaking innovations when it won the GSM Association Award for "Best

Billing and Customer Care Solution" for 2 consecutive years. IDEA Cellular is a leading GSM

mobile service operator with pan India licenses. With a customer base of over 40 million in 15

service areas, operations are soon expected to start in Orissa and Tamil Nadu-the first steps in

providing pan India services covering over 90% of India's telephony potential. A frontrunner in

introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most

customer friendly and competitive Pre Paid offerings, for the first time in India in an increasingly

segmented market. Vodafone is the world's largest mobile telecommunications company

measured by revenues and the world's second-largest measured by subscribers (behind China

Mobile), with around 341 million proportionate subscribers as of November 2010. It operates

networks in over 30 countries and has partner networks in over 40 additional countries. It owns

45% of Verizon Wireless, the largest mobile telecommunications company in the United States

measured by subscribers. The name Vodafone comes from voice data fone, chosen by the

company to "reflect the provision of voice and data services over mobile phones".

TABLE OF CONTENTS

Chapter No. Title Page No.

Acknowledgement i

Declaration ii

Preface iii

Chapter - 1 Introduction 1-5

• Statement of the problem

• Introduction to the topic

• Scope and Importance

Chapter - 2 The Indian Telecom Industry 6-9

Chapter - 3 Company Profile 10-42

• Idea

Chapter - 4 Research Methodology 43-48

Chapter - 5 Data Analysis and Interpretation 49-70

Chapter - 6 Findings, Conclusions, Suggestions 71-75

• Limitations 76

Bibliography 77

Appendices 78-80