Alumni Services: a review, plans and partnership opportunities

Nikki Kolyvani Acting Head of Alumni RelationsSuzanne Griffiths Electronic Resources Manager

11 December 2013

Cass Alumni Relations

Cass has a network of over 39,000 alumni worldwide

We aim to:• Foster a lifelong relationship between Sir John Cass Business

School and its alumni for their mutual benefit

• Encourage alumni to get involved in opportunities to assist

current students and support the School.

The Alumni Community at Cass:a business network

This presentation will cover

• International Alumni Network

• Events and Reunions

• Special Interest Groups (SIGs)

• Continued Learning

• Alumni Online Community

• Additional Benefits

• ARs Challenges & How you can help

• Staying in Touch

International Alumni Network

• Alumni in over 150 countries

• Volunteers in close to 60 countries

• Global reach

• Main Alumni groups: Dubai, India, Greece, China, Hong Kong, Singapore, USA.

Events and Reunions

• Engage with Cass alumni

• Networking opportunities

• Promote services from various stakeholders around the School

• Offer continued learning and educational opportunities

• Showcase the Cass brand.

Events and Reunions

• Class reunions

• Master classes

• Networking events

• Panel discussions

• Industry or topic specific guest speaker events

• Social events

• Graduation ceremonies

• Dinner events with the Lord Mayor of the City of London

• Corporate events

• Student/alumni events

• Our events calendar is international, encompassing all five continents

• 2012/13: 136 international events, including the AWF 2013

• Third European gathering hosted by Sir Stelios Haji-Ioannou

• Hosted and also helped facilitate events in – Hong Kong, China, Thailand, Dubai, Germany, Norway, Sweden, Russia and Italy

 • Additionally we host a variety of events in the UK and London

including course-related reunions. 

Events and Reunions

Special Interest Groups (SIGs)

• Cass Entrepreneurs Network (CEN) – for those interested in launching and developing their business idea

• The Actuarial Network at Cass (TANC) – for those interested in continuing professional and personal development in the actuarial professions

cen@city.ac.uk tanc@city.ac.uk

Continued Learning

• Free electives for MBA and MSc alumni (terms and conditions apply)

• Invitations to guest speaker events, lectures and panel discussions

• A discount for the MBA programme for Cass and City alumni (terms

and conditions apply).

• Library services (covered by Suzanne)

Alumni Online Community

• Available for all students and alumni to sign up to

• Alumni manage the online profile and update their personal details

• Alumni are kept up-to-date with events that are relevant to them

• Alumni directory: search the directory to either look up old friends or network for business contacts by name, course, city, company or position.

Ask Alumni

• An online mentoring tool with over 1,200 alumni volunteers

• Cass alumni and students can search for and contact alumni by sector, company, location, course and year.

Important information about student email accounts

• From 2013: student email account is for life

• For previous graduates: a lifelong ‘cassalumni’ email forwarding address can be set up on the alumni online community.

Alumni Online Community

Additional Benefits – Discounts

We offer a wide range of discounts through the Online Community

which can be accessed once logged in. Examples include:

• The Economist, Newsweek• The Wall Street Journal Europe• Victoria & Albert Museum• Real Deals, the European private equity and venture capital

magazine• mydeco.com• Gourmet Society and many more.

Alumni card

•For continued access to Bunhill Row•Free of charge•This is used as continued identification after the student card expires.

Wi-Fi

•Available to all alumni

Alumni Room

•Access to a dedicated alumni workspace

Additional Benefits

Staying In Touch – Communications

Currently students & alumni receive the following communications:

•The Alumni News bi-monthly e-bulletin featuring the latest news from the University

•The Events Newsletter – Our bi-monthly e-shot featuring international, national and alumni related upcoming events

•Event invites are based upon address location – that’s why it’s important that alumni keep us updated with their contact details once they graduate.

Our digital channels to interact with students, staff and alumni:

• We engage with alumni on: LinkedIn, Facebook, Twitter and

YouTube

• Our LinkedIn group now has over 7,000 members. Alumni can

use the group to network, promote events and prompt discussions

with other members.

Staying In Touch – Social Media

ARs Challenges & How you can help

• What alumni want from us?

• How do we identify their needs?

Challenges & Solutions

Global reach Remote access to resourcesBudgets Negotiating prices with

suppliersFoster lifelong Library staff become relationships

ARs Ambassadors

Contact Alumni Relations

Email uscass-alumni@city.ac.uk

Visit our websitewww.cass.city.ac.uk/alumni

Cass Alumni Library Services

This presentation will cover

• Library services for alumni

• Current library services and access

• Liaison and partnership opportunities

• Portfolio development

• Careers services for alumni

Current Library Services for Alumni

Library MembershipBooks

• Free use of reference items• £30 per annum, to borrow up to 5 items• No e-books

Alumni Membership (Free) •Library Space•Selected Databases

Walk in Access – free to Alumni

• Bloomberg • Eikon • JSTOR• Marketline

Online Access to Library Databases

• Every alumni who registers is provided with a username and password to access the alumni website

• Login

Online Databases - no charge to Alumni

Current offerings•Business Source Alumni Edition •Emerald Management

Previously offered• Factiva• Perfect Filings

Investigating• e-books• Market research• Company Information• Other non business alumni

products

Liaison and Partnership Opportunities

• Quarterly meetings with the alumni team to discuss activities, budgets and developments

• Sharing and developing cross website content

• Promoting library services for alumni through alumni newsletters, social media and events. Cross promoting the alumni service in the library.

• Corporate Development and Careers – meetings to share ideas and initiatives

Portfolio Development

Checklist for conversations with suppliers• What alumni products are available?

• If none, ask if they can explore providing full content, modified content, walk in access or print

• Explain potential benefits i.e. continued exposure, revenue stream

Capture student and alumni comments

Plans• Increase the resource portfolio and usage• Enhance alumni research skills

Careers Services for Alumni (Mary Goodge)

• Continued access to Cass Careers Online (CCO)

• Access to 1:1 appointments for 3 years after graduation • Access to our own in-house produced resources and two

subscription resources who currently allow us alumni access (Going global and Workmaze)

• Access to the online jobs board on CCO

• Register as employers and post jobs to current students and other alumni registered on CCO

Questions?