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A presentation from the Vice President for Development and Alumni Relations, Senior Director of Major Gifts, and the Director of Annual Giving for the Alumni Board Meeting
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Lake Forest College Development
Alumni, parents and friends
Providing for their family and their College
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Goals
• Types of gifts
• Uses of gifts
• Multi-Channel marketing
• Why people give or don’t
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Understanding Donations
From the donors perspective
–Regular Gifts
–Special Gifts
–Ultimate Gifts
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Regular Gifts
–Annual & renewable
–Everyone can participate
–Usually cash
Fund For Lake Forest College
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Special Gifts
–Special appeal, campaign
–Often appreciated assets
150th Anniversary CampaignEndowment
Special Projects
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Ultimate Gifts
The largest gift a person will make
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Ultimate Gifts
– “Once in a lifetime”
– Assets and income
–Charitable component of estate plan
Often for Endowment orSpecial Project
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Who You Give To
Can Give Money To / \Family& Friends Society / \
Taxes Charities
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How Donations are Used
• Annual Fund
• Special Projects
• Endowment
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Multi-Channel Marketing
• Mass market
• Direct contact
• One on one visits
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Why People Give
?
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Why People Don’t Give
?
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Your Challenge
• Show pride in your College
– Wealth– Wisdom– Work
• Encourage support from others
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Your Challenge
Tips for getting the gift
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Lake Forest College Development
Alumni, parents and friends
Providing for their family and their College
