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Some basic principles of school leadership in our time, as gleaned from research done in the spring and summer of 2009 for the National Association of Independent Schools.Presented as part of the "Leading Toward a Sustainable Future" workshop at the NAIS 2010 annual conference.
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The core strength of the school must be a dynamic and well-
executed academic program that explicitly reflects the mission
Developing a smart, skilled governing body is
the most important thing a school must do
You can’t be
all things to
all people, but
know who you
are, and for
whom
Strategic vision and
branding are
complementary and
go hand in hand;
the strength of one
underscores the
power of the other
Enrollment management is personal;
go “high touch,” get families on your
campus, connect with your community
Treat adults
—especially
your faculty
—like
grownups
Strengthen advancement
functions. Admission,
development, and
communications are
more important than
ever
Teachers are your
front-line
marketing force;
help them to do
their very best—
as if their jobs
depended on it!
The last thing families want to give
up is the education of their children
at your school; help them stay
Use your national resources; a strong, far-flung alumni/ae
base can be a powerful asset even to a “local” school
Marketing is not a
dirty word, and
advancing your
school’s name and
reputation is the only
way to expand your
base of potential
customers
Take care of
your campus;
“Green” is not
just a color or
a fad
It may not be in
The Plan, but
when an
extraordinary
opportunity
knocks, don’t
ignore it
Maximize
the revenue
stream
from new
sources
Don’t be afraid to collaborate;
we’re all in this together
See the NAIS Sustainable Schools for the 21st Century website
for more resources:
http://www.nais.org/sustainable/index.cfm?ItemNumber=147756
The End!
