AL Live, January 2017: Library Marketing

PLEASE NOTE: We will be doing audio checks every few minutes, but between audio checks we will not be broadcasting. If you do not hear anything right now, please wait for the next audio check.

Library Marketing

Dana Braccia, Kimberly Crowder, & Angela Hursh

Friday, January 20, 2017

www.americanlibrarieslive.org

Library Marketing | Dana Braccia, Kimberly Crowder, & Angela Hursh

▪Use the Chat Space to ask the presenter questions and discuss with your fellow attendees.

Chat Space

▪If you do not see the chat window, please hit the “Chat” icon in the upper right-hand corner.



Click on the “Send to” pulldown window beneath the chat space, private chat user “Host”.

Need Help?



▪Q and A Session at the end, type questions into the chat whenever you have them.

▪Depending on how many questions we have, we may not be able to answer all of them.

▪Note: Make sure your chat is set to “Send to: All participants” when you ask a question.

Q and A Sessions



Calling in and listening via phone (Note: This is a Toll Number)

Call Using Computer(Streaming Through Your Computer Speakers)

Two Options for Audio



To call in, go to “Communicate” and select “Audio Connection.” Then click “I Will Call In.”

Calling in



If you are having audio problems, you can reconnect by clicking “Communicate” > “Audio Connection” at the top of your screen and then selecting either “I will call In” or “Call Using Computer”

Audio Problems



In Order to Disconnect the Audio Broadcast, open the “Audio Connection Menu” by going to “Communicate” in the top navigation and selecting “Audio Connection.”

Then select the “Disconnect Audio” Button.

Disconnecting



Hear an echo?If you are listening to the Audio Broadcast and you hear an echo, make sure you do not have two broadcasts running simultaneously. If you do, close one.

TroubleshootingAudio quality decreases?If your audio quality decreases, you can try stopping the broadcast and reconnecting by clicking “Communicate > Audio Connection…”



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Follow the Discussion



▪You’ll receive an e-mail within 24 hours of each session giving you access to full archive, which is an audio/video rendering of the event

▪If you want your own copy of the slides, we’ll post them to slideshare. The URL will be in the follow-up e-mail.

Materials and Archive for Today’s Event



Save 10% on How to Market Your Library eCourse

Special Offer

Go to the ALA Store: www.alastore.ala.org

Enter Coupon Code: MLIB10

Expiration: February 13, 2017



Angela Hursh▪Content Team Leader, Marketing Department at Public

Library of Cincinnati and Hamilton County

Kimberly Crowder▪Director, Communications, The Indianapolis Public Library

Dana Braccia▪Library Marketing Professor and Instructor



Audience and Panelists:

What do you think are the key challenges facing libraries today

when it comes to marketing?



Let’s Talk About Traditional vs Online Marketing

What are some effective strategies for building your library’s social media brand?



How should we balance our personal social media presence with our professional presence?

Audience: What type of balance do you have right now?



Training Your Staff

With budget and staff cuts prevalent over the past few years, many librarians with no marketing experience are being asked to take on the responsibilities. If you need to

train someone with no marketing responsibilities, where do you begin?



What’s are the best ways to work collaboratively with your staff and/or colleagues to build a

marketing plan?



What are some resources you’d recommend to help build one’s

marketing skills?



Looking toward the future, what changes do you see in store as social media and marketing

technology continue to evolve?



Thank You!



Save 10% on How to Market Your Library eCourse

Special Offer

Go to the ALA Store: www.alastore.ala.org

Enter Coupon Code: MLIB10

Expiration: February 13, 2017

Education

AL Live, January 2017: Library Marketing