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AKAMAI

Murli

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MEANING OF WORD AKAMAI Akamai is a Hawaiian word

meaning smart or intelligent with association of insightful or wise or skilful.

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FIRST PLANNING OF AKAMAI Akamai's beginnings lie in a challenge

posed by World Wide Web inventor Tim Berners-Lee at the Massachusetts Institute of Technology (MIT) in early 1995.

The father of the Web foresaw the congestion of network, and he challenged colleagues at MIT to invent a fundamentally new and better way to deliver Internet content.

Exposing such an academic problem would ultimately result in a service that is revolutionizing the Internet.

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MIT Professor of Applied Mathematics “Tom Leighton”, who had an office down the hall from Dr. Berners-Lee, was intrigued by the challenge.

Dr. Leighton, a renowned expert on parallel algorithms and architecture, has served as head of the Algorithms Group at MIT's Laboratory for Computer Science since its inception in 1996.

Dr. Leighton recognized that a solution to Web congestion could be found in applied mathematics and algorithms.

He solicited the help of graduate student Danny Lewin, and several other top researchers, to tackle the problem.

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CONT…..

Dr. Leighton and Mr. Lewin were joined by other scientists with expertise in computer science and data networking to develop the mathematical algorithms necessary to handle the dynamic routing of content and solve what was, by then, a frustrating problem for Internet users.

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FOUNDATION Akamai Technologies, Inc. (NASDAQ:AKAM). Akamai is a company that provides a distributed

computing platform for global internet content and application delivery.

The company was founded in 1998 by MIT Applied Mathematics professor Tom Leighton, MIT graduate student Deniel Lewin, along with MIT Sloan School of Management students

Jonathan Seelig and Preetish Nijhawan. Lewin was killed aboard American Airlines flight

11 which crashed in the September 11 attacks of 2001.

Leighton still serves as Akamai's Chief Scientist.

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AKAMAI AS A BUSINESS SET AN ALGORITHMS:-These world-class

scientists developed a set of breakthrough algorithms for intelligently routing and replicating content over a large network of distributed servers — without relying on centralized servers typically used by Web site owners today.

MADE BUSINESS ORGANIZATION:-Jonathan Seelig and Preetish Nijhawan then enrolled in the MIT Sloan M.B.A. program, joined the founding team, and they began building the business plan that would lead to Akamai's inception.

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CONT…. Entrepreneurship Competition:- In 1998,

the group entered the esteemed annual MIT $50K Entrepreneurship Competition, where the company's business proposition was selected as one of six finalists among 100 entries. The distinction signaled that Internet content delivery had serious market potential.

License :-Akamai obtained an exclusive license to certain intellectual property from MIT, and development efforts began in the fall of 1998.

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AKAMAI AS COMMERCIAL SERVICE

Together, these computer scientists and experienced Internet professionals founded Akamai, a company dedicated to ending the "World Wide Wait" through intelligent Internet content delivery.

The company launched commercial service in April 1999 and announced that one of the world's most trafficked Web properties, Yahoo!, was a charter customer.

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CONT…. In late 1998 and early 1999, a group of

experienced Internet business professionals began to join this founding team.

Paul Sagan who was a former President of Time Inc. New Media, a founder of Road Runner cable modem service and who helped launch NY 1 News, became chief operating officer and eventually president of Akamai Technologies.

George Conrades, former chairman and chief executive officer of BBN Corp. and senior vice president of U.S. Operations for IBM, assumed the helm as chief executive officer a few months later.

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AKAMAI FACTS & FIGURES:- Akamai provides products and services that enable

the world’s leading enterprises and government agencies to extend and control their e-business infrastructure.

Having deployed the world’s largest, globally-distributed computing platform,

Akamai ensures the highest levels of availability, reliability, security, and performance of networked information and

applications delivery between the origin and the destination of any e-business process.

Akamai’s industry-leading products and services,matched with world-class customer care, are used by hundreds of successful enterprises, government entities, and

Web businesses around the globe.

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Security:- More than 2,000 enterprises trust Akamai to make the Internet a safe,

Reliability:-Reliable place to do business. As a consumer you’ve probably used our technology without even knowing it.

Easy Use:- If you’ve ever checked sports scores, booked a hotel, tracked an order, or watched a movie trailer online.

Chances of Improvement:-professional looking to improve the performance and reliability of your Website, content, and applications, you’ll find yourself in very good company when you work with Akamai.

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AKAMAI MARKET PRESENCE

Media & Entertainment:-Serves content for 5 of the

top 6 online music sites, 29 of the top 30 media/entertainment companies

Business Services:-Leaders in information services like Thomson Reuters, and comScore rely on Akamai to provide customers with reliable access.

Financial Services:-Protects and enables transactions for Charles Schwab, E*TRADE, Easy-Forex and other top institutions.

Gaming:-Enables delivery of gaming content for next-generation consoles from Nintendo, and helps many other companies to meet gamers.

Hotel & Travel:-Handles online bookings for world’s largest hotel firm & big brands like Expedia, Marriott, & Travelocity.

Insurance:-Six of the top ten US insurance companies rely on Akamai.

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CONT….. Health Care & Life SciencesLeading life

sciences companies like Merck, Phase Forward and Medidata rely on Akamai to reach clinicians and patients worldwide.

Manufacturing & AutomotiveTrusted by all of the top auto makers – Toyota, GM, Audi, BMW, and more.

Public SectorEnables online operations for 10 of the world’s governments, all branches of the US Military, and many other agencies

Enables $100 billion in annual e-commerce revenue; used by over 85% of the top online retailers.

Software and TechnologyUsed by all of the top 5 anti-virus companies to distribute software online.

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  Logitech Implements Akamai

EdgeComputingSM for Java to Extend Marketing-Driven,

Promotional Contest. Akamai routinely delivers between

fifteen and thirty percent of all Web traffic, reaching more than 4 Terabits per second.

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Logitech wanted to ensure a positive user experience during the entire promotional event. This meant that all of our affected sites had to be available and work as promised during peak loads.

Extending their infrastructure across Akamai’s platform saved significant costs that would have been necessary in purchasing new equipment, re-negotiating their ISP contract essentially upgrading their entire infrastructure all to handle the traffic, representing over 72 million page views presented during the event.”

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AKAMAI AS NETWORK PROVIDER

18,000 Servers World-Wide Akamai has over 18,000 servers world-wide that

support edge caching and computing. AF utilizes a secure “slice” of the Akamai network

~1,000 servers 1,100+ Networks

Situated on the Internet’s 1,100+ top networks and network peering points

Transaction delivery latency <0.35 seconds Unique ability to “bridge” ISP back-bones when:

Networks go down Network congestion occurs Virus, Worm, Hacker, or other malicious activity is

detected

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FILE:AKAMAI PROCESS

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THE CONTROLLED LINK: LOCAL AREA NETWORK (LAN)

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BENEFITS FOR SECURITY

Random scanning and worm traffic blocked – sharply reducing false positives at the IDS

Legitimate traffic served from the edge (DNS, HTTP, SSL, Streaming)

Firewall will only allow Akamai traffic into the origin

Increased levels of background attack traffic reported in the Akamai Portal

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LOOKING AHEAD Future Uses:-Akamai’s growth

prospects for the long term. Ease for customers:-Their approach to

helping customers solve the challenges of cloud computing, HD entertainment, and online advertising will make a valuable organisation.

Online Business:-The next wave of growth online. Their focus in 2013-14 will be to continue to invest for the future to help customers drive the success of their online businesses.

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LOOKING AHEAD(CONT..) Preserve Environment:-As prepare for

this growth and the positive impact, it will have on Akamai’s business, it is reflecting on, and taking steps to ameliorate, the impact that their business operations have on the environment.

Global Co-operation:-This important process, part of responsibility as a global corporation, is why they initiated the Akamai Sustainability Initiative to organize and improve upon their earlier sustainability efforts.

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REFERENCES :- http://www.akamai.com http://en.wikipedia.org/wiki/

Akamai_Technologies Laudon And Laudon

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Thank you