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AGES AND STAGES: BOOMERS AND LIBRARIES
BOOMER DEMOGRAPHICS!
Boomers defined as those born between 1946-1964
Every 8 seconds a boomer turns 50
Boomer demand will grow exponentially over the next decade 22 % of current library patrons are 55+ Boomers comprise at least 25% of the population of
every state except Utah By 2014, Boomers will be between 50-70
WHAT DO WE KNOW ABOUT BOOMERS?
Healthy, educated, active and mobile
Aging in place
Seek meaningful engagement in their communities, either paid or unpaid
Expect to design and manage activities for themselves and others
VOLUNTEERS
WORKER VOLUNTEER
CONSUMER VOLUNTEER
ACTIVIST VOLUNTEER
PROGRAMS
FINAL WORDS Already do a great job serving Boomers
Expand and grow your current services Offer Boomers new ways to get involved
Don’t take this age group for granted! Focus groups and surveys Ask what they want from the library Ask how they want to get it from the library
SARA LAWRENCE-LIGHTFOOT
THE THIRD CHAPTER: PASSION, RISK AND ADVENTURE IN THE 25 YEARS AFTER 50