Advert EvaluationBy Sasha Okopskyj

How did we persuade?

We persuaded people to buy the Nescafe coffee 2 in 1 sachets by showing how

easy it is to make the coffee, by ripping the top off, pouring it in a mug and

mixing with hot water. It shows how simple it is to make this hot beverage, and

it tells the audience that you don’t need a lot of time to make this drink, as it is

instant. I think this was a successful method to include in the advert because it

shows the audience what exactly they are paying for, and what they will get out

of the product.

Persuasive techniques?

We also included a sense of humour in this advert, to make people remember

and make sure it sticks in their minds when they see or hear about the product.

If they were to be reminded of how funny the advert is, it is more likely that they

will be willing to pay for the product because it may have entertained them in

some way.

Who is the audience?

The audience for our advert would be working adults who are often on the go, travelling to and from work. Also perhaps people who work in office buildings, got to university or college, or people who are rushing around without any time on their hands. We would be targeting the population who are interested in drinking coffee. The target audience would be late teenage years to mid or late 20’s, so the age range would probably be 18-30 years old.

The strengths?

The strengths of the advert is the humourous feel that it gives off, and it achieves to give an amusing effect to the audience of the advert. I think that another strength would be that we shot the advert in good time, it didn’t take long to record at all. I think that our group thought of an original and different plot, something that hasn’t been thought of before. I think that it gives a unique feel to the advert.

The weaknesses?

I think the weaknesses of the advert is how cheesy it really became when we

added the music used continuity editing to piece all of the clips together. I feel

that this makes the theme very childlike, but we made sure that the advert isn’t

meant to be taken seriously. I think that a weakness was that the actors didn’t

really speak very clearly, and there wasn’t a great deal of talking overall.

What could we do differently?

For our initial plan, we didn’t make a script for the actors to read from, we told them directly what we wanted them to say. I think that we could shoot the advert differently, by making up a script for each of the actors so they won't get confused and so they have a better chance of remembering their lines. I think that this will also save some time, as we could roll through each of the scenes more easily and the advert would flow through.