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Advance Sports & Entertainment MarketingMKT-ASEM-2.5MKT-ASEM-8.7-8.10MKT-ASEM-9.1, 8.2MKT-ASEM-9.5
Jami Briggs, THINC College and Career AcademyContact Information: [email protected]
MKT-ASEM-2.5 2.5 Research the career opportunities
available in the sports and entertainment industry Careers Lesson Plan Careers in Sports Project Careers in Sports Rubric Career LAP PowerPoint
Four-Five 50 min. class periods
MKT-ASEM-8.7, 8.9, 8.10 8.7 Describe the use of business ethics in promotion 8.9 Explain business ethics in product/service
management 8.10 Explain business ethics in selling
Ethics Lesson Plan Ethics PowerPoint Ethics Notes Guided Activity Endorsement Activity + Rubric
Two-Three 50 min. class periods
MKT-ASEM-9.1, 8.2 9.1 Discuss the role of the National Collegiate Athletic
Association (NCAA) relative to the sports industry 8.2 Explain licensing, leasing, and royalty agreements
NCAA Lesson Plan Collegiate & Amateur Sports PowerPoint Collegiate & Amateur Notes Conference Project + Rubric
Three-Four 50 min. class periods
MKT-ASEM-9.5 9.5 Evaluate the management functions
necessary for other categories of sports Olympics Lesson Plan Olympics Project Olympic Listing
Three 50 min. class periods Paper copy for you to take home with you.
Advance Sports & Entertainment Marketing
MKT-ASEM-11.1MKT-ASEM-13.1-13.5
Sheila Hudson, North Murray High SchoolContact Information: [email protected]
MKT-ASEM-11 11.1Write a press release for a sports or
entertainment marketing event.
MKT-ASEM 11.1 Lesson PlanPress Release Pre-Assessment Write a Press Release Presentation and Notes Press Release Graphic Organizer Press Release Samples Press Release Activity
Three Day Lesson Plan Prior to Day 1:
Press Release Pre-AssessmentLabel elements of press release
Key Press Release Pre-Assessment Day 1:
Writing a Press Release PresentationWriting a Press Release Presentation NotesPress Release SamplesPress Release Graphic Organizer
Day 2: Press Release Activity Select/Assign upcoming Sports or
Entertainment Event in preparation of writing press release
Research 5Ws (Who, What, Where, When, Why)
Day 3:Write a Press Release Activity
Resources: MBA ResearchPR057 Press Release
MKT-ASEM-13 (13.1-13.5)Risk Management Unit – 10 day plan
MKT-ASEM-13 Unit Lesson Plan Prior to Day 1
ASEM Risk Management Unit Pre-AssessmentKEY ASEM Risk Management Unit Pre-Assessment
Day 1ASEM Camping Activity 1Risk Management Presentation (1-6) and NotesASEM Risk Unit Note Taking ActivityASEM Types of Risk Thinking Map Activity 1
Day 2Risk Management Presentation (7-15)and
Presentation Notes (Cont.)ASEM Risk Unit Note Taking Activity (Cont.)ASEM Types of Risk Thinking Map Activity (Cont.)ASEM Categories of Risk Thinking Map Activity 2ASEM Risk Category Group Activity 2
Day 3ASEM Risk Category Group Activity 2 PresentedASEM Risky Business Activity 3ASEM Risky Spot in News Activity 3
Day 4Risk Management Strategies Presentation and Notes ASEM Risk Unit Note Taking Activity (Cont.)ASEM Business Risk Activity 4
Day 5ASEM Sports Entertainment Insurance Need
Group Activity 5ASEM Franchise Relocation Research Activity 5
Day 6ASEM Celebrity Athlete Lawsuit Group Activity 6
Day 7 – 8 ASEM Sports Entertainment Legal Issue Project
Day 9ASEM Sports Entertainment Legal Issue Project
Presentations Day 10
ASEM Sports Entertainment Legal Issue Project Presentations
ASEM Risk Unit Assessment Resources: MBA Research
FI08 Prepare for the WorstBL03 Cover your Bases
Marketing Communication EssentialsMKT-MCE-14.1-14.7
Regina Shepard, Henry County Academy for Advanced StudiesContact Information:
MKT-MCE-14.7 Lesson Plan #1 Chapter 17 PowerPoint Promotional Concepts & Strategies Graphic
Organizer Sales Promotion Activity Sheet Sales Promotion Communication Pre-Assessment Types of Sales Promotion Group Activity
Two 55 min. class periods
MKT-MCE-14.1, 14.7 Lesson Plan #2 Promotional Signage Graphic Organizer Promotional Signage & Materials Activity Website Links
Two 55 min. class periods
MKT-MCE-14.2 Lesson Plan #3 Customer Loyalty Programs PowerPoint Customer Loyalty Programs Best Practices Loyalty Program Activity
Two 55 min. class periods
MKT-MCE-14.1, 14.2, 14.5, 14.6 Lesson Plan #4 Customer Loyalty Programs PowerPoint Trade Show Activity Website Links
Three 55 min. class periods
MKT-MCE-14.1, 14.3, 14.4, 14.5, 14.7 Lesson Plan #5 New Product Sales Promotion Website Links
Three 55 min. class periods
