AD’S OF IDEA SIM CARDAD’S OF IDEA SIM CARD

Awareness amongst people Awareness amongst people about idea about idea

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WHAT AN IDEA SIR JEE……….WHAT AN IDEA SIR JEE……….

ABOUT PRODUCTABOUT PRODUCT

About IDEA Cellular Ltd.: About IDEA Cellular Ltd.:   IDEA Cellular Ltd. is a leading pan-IDEA Cellular Ltd. is a leading pan-India mobile operator with over 58 India mobile operator with over 58 million subscribers, under brand million subscribers, under brand IDEA. IDEA is listed on the National IDEA. IDEA is listed on the National Stock Exchange (NSE) and the Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in Bombay Stock Exchange (BSE) in India.India.  IDEA Cellular is an Aditya Birla IDEA Cellular is an Aditya Birla Group Company, India's first truly Group Company, India's first truly multinational corporation. The group multinational corporation. The group operates in 25 countries, and is operates in 25 countries, and is anchored by over 130,000 employees anchored by over 130,000 employees belonging to 30 nationalities.belonging to 30 nationalities.

VISIBILITY VISIBILITY

IDEA's new campaign will IDEA's new campaign will be extensively seen across be extensively seen across TV, Print, Digital and TV, Print, Digital and Outdoor media space Outdoor media space during the next few during the next few months. IDEA plans to months. IDEA plans to launch a range of Value launch a range of Value Added Services which will Added Services which will help customers access help customers access more information and more information and utility services on their utility services on their mobile phones, thus mobile phones, thus reducing dependency on reducing dependency on paper usage.paper usage.

BRAND AMBASSADORBRAND AMBASSADOR IDEA Brand Ambassador IDEA Brand Ambassador

Abhishek Bachchan, playing the Abhishek Bachchan, playing the role of an agonized 'Tree' this role of an agonized 'Tree' this time, strikes the idea of using time, strikes the idea of using mobile phone to save paper, and mobile phone to save paper, and therefore, the greenery around therefore, the greenery around him. As more and more people him. As more and more people switch to their mobile screens, switch to their mobile screens, from everyday usage of paper, the from everyday usage of paper, the tree regains life and leaves the tree regains life and leaves the audience with a simple message - audience with a simple message - 'Use Mobile, Save Paper'. The 'Use Mobile, Save Paper'. The pan-India mobile brand will pan-India mobile brand will launch a nation-wide awareness launch a nation-wide awareness campaign to spread this message.campaign to spread this message.

AwarenessAwareness Taking its Innovative Use Mobile- Save Taking its Innovative Use Mobile- Save

Paper campaign further, IDEA Cellular the Paper campaign further, IDEA Cellular the GSM mobile service operator has GSM mobile service operator has partnered with the two leading Coffee partnered with the two leading Coffee chains – Barista and Café Coffee Day – to chains – Barista and Café Coffee Day – to spread awareness about its Green spread awareness about its Green campaign through a unique mobile campaign through a unique mobile application that will allow people to application that will allow people to download the menu card and bill on their download the menu card and bill on their mobile phones. This will eliminate the mobile phones. This will eliminate the need for paper-based menu and bill in that need for paper-based menu and bill in that particular transaction.particular transaction.

Next time when you visit any Barista or Next time when you visit any Barista or Café Coffee Day outlet, make sure to do Café Coffee Day outlet, make sure to do your bit for saving paper, by accessing the your bit for saving paper, by accessing the menu and bill through your mobile phone!menu and bill through your mobile phone!

AD’S OF HARPIC TOILET CLEANERAD’S OF HARPIC TOILET CLEANER

Harpic is the brand name Harpic is the brand name of a toilet bowl cleaner of a toilet bowl cleaner launched in England in the launched in England in the 1920s and now marketed 1920s and now marketed by Reckitt Benchkiser.by Reckitt Benchkiser.

HARPIC LOGOHARPIC LOGO

INTRODUCTIONINTRODUCTION

Like many products, Like many products, Harpic® is a brand, rather Harpic® is a brand, rather than a single product. The than a single product. The brand covers a range of brand covers a range of products associated with products associated with cleaning and killing germs cleaning and killing germs in and around the lavatory in and around the lavatory bowl. This article will bowl. This article will concentrate on the ‘core’ concentrate on the ‘core’ product, Harpic limescale product, Harpic limescale remover. remover.

BRAND AMBASSADORBRAND AMBASSADOR

To promote the new To promote the new formulation, Harpic will be formulation, Harpic will be launching a new advertising launching a new advertising campaign with Zahid Hassan as campaign with Zahid Hassan as the anchor. A very excited the anchor. A very excited Zahid Hassan, while signing in Zahid Hassan, while signing in for his new role, said "I am very for his new role, said "I am very proud to be a part of the proud to be a part of the Reckitt family and I will do my Reckitt family and I will do my best in making the campaign best in making the campaign successful." Naveed Khan, successful." Naveed Khan, Head of Marketing expressed Head of Marketing expressed his conviction in having a his conviction in having a successful campaign with the successful campaign with the actoractor

RESPONSE TO AD’SRESPONSE TO AD’S

Have you seen those Harpic Have you seen those Harpic advertisements where one Harpic advertisements where one Harpic guy goes from door to door and guy goes from door to door and proves before the mistress of the proves before the mistress of the house how effective Harpic house how effective Harpic actually is.actually is.

I find those ads disgusting to the I find those ads disgusting to the max. Imagine you are eating and max. Imagine you are eating and you have to watch an unclean you have to watch an unclean toilet on the TV! Too bad, too toilet on the TV! Too bad, too bad. They could have gone the bad. They could have gone the animation way instead of being so animation way instead of being so gross. What do you say?gross. What do you say?