Adam Henige GVSU SEO Presentation

Search04/12/23

Netvantage Marketing

• About me:– GVSU 2000, MSU 2006

– Managing Partner of Netvantage Marketing• Specialize in SEO, paid search management,

social media and web analytics

– Background in marketing, consulting and multimedia production

Copyright 2011 - Netvantage Marketing 2

Basic concepts

• Paid search listings vs. organic listings


Paid search listings

Organic search listings

Basic concepts

Copyright 2011 - Netvantage Marketing

• Approximate search engine breakdown

4

4. Build some back links


Page title & URL

Header tags

Body copy

Alt tags

On page optimization factors

• Target individual pages with keywords

• The double edged sword– Designing a page for search engines and

users• Page titles for click through and ranking• Text that search engines like and gets users to

convert


Off page optimization factors

• Links are the difference maker– Think of links as votes or referrals– At the most basic level, the more quality links

you have, the more important search engines think you are, and the better you’ll show up in the SERPs (search engine results pages)


Pop Quiz

• If you search “click here” on Google what page comes up first?– No cheating!


The answer

• Adobe Reader– But why?– No mention of “click here”

anywhere on the page or in the code

– The answer is links…VERY specific links



Your Brand

Search and Your Brand

• How can search impact your brand?


Search and Your Brand


• Your market may not care much about brands. Ex. Pontoon boats

Deliciously measurable

• Applicable to most online marketing– Metrics to track

• ROC (Return on Click)• Bounce Rate• Pages Per Visit• Average Time on Site


Questions?


Education

Adam Henige GVSU SEO Presentation