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Industry Leaders Depending on Acxiom• 47Fortune100clients
• 12ofthetop15creditcardissuers
• Sevenofthetop10retailbanks
• Eightofthetop10telecom/mediacompanies
• Sevenofthetop10retailers
• 11ofthetop14automotivemanufacturers
• Sixofthetop10brokeragefirms
• Threeofthetop10pharmaceuticalmanufacturers
• Fiveofthetop10life/healthinsuranceproviders
• Nineofthetop10propertyandcasualtyinsurers
• Eightofthetop10lodgingcompanies
• Threeofthetopfivedomesticairlines
• Sixofthetop10U.S.hotels
• Twoofthetopthreegamingcompanies
Client Satisfaction• 99percentretentionrateforlargeaccounts
Multichannel Marketing Services•Ranked#1TopU.S.AgencyforAllDisciplinesby
Advertising Age
•Ranked#1intheU.S.and#2worldwideforTopCRM/DirectAgencybyAdvertising Age
•Classifiedasa“Leader”inForresterResearch’s2009EmailWaveReport
• Onbehalfofclients:
– Executemorethan300,000multichannelcampaignsannually
– 10percenthigherthanindustryaverageforemaildeliverability
– Manage1,000+marketingdatabases
– Manage3,000clientservicerequestsperday
– Engage375millioncustomerspermonth
– Delivermorethan1.3billionemailsin27languagesacross120countriesmonthly
Addressable MediaProvidesaglobaladdressableadvertisingreachof:
•Internet–180millionprofiles
•Mobile–86millionprofiles
•Social–650millionprofiles
•InteractiveTelevision–80millionhouseholds
•Permission-BasedEmail–224millionaddresses
•Postal–292millionhouseholds
•Phone–100millionnumbers
AcxiomCorporation•601E.Third•LittleRock,AR•72201•www.acxiom.com•1.888.3ACXIOM
Acxiom Fast Facts*
Based on the most updated information available from sources dated in 2010.
ArgentinaAustraliaBahrainBangladeshBrazilCanadaChileChina(includingHongKongandTaiwan)ColombiaEgyptFranceGermany
IndiaIndonesiaIsraelJapanJordanKoreaKuwaitLebanonMalaysiaMexicoMongoliaTheNetherlandsNewZealandOman
PhilippinesPolandPortugalQatarRussiaSaudiArabiaSingaporeSouthAfricaThailandUnitedArabEmiratesUnitedKingdomUnitedStatesVenezuelaVietnam
OfficeslocatedinthesemarketsServicesavailableinthesemarkets
Revenue by Industry FY2010
FinancialServices 21%ManufacturingandDistribution 33%andHealthTravelandEntertainment,Media, 9%TelecomandTechInsuranceandInvestmentServices 7%Retail/CPG 7%Europe 12%AsiaPacific 2%Other 9%
Geographical PresenceAcxiomprovidessometypeofdata,processing,consulting,SMS/digitaland/orotherservicestomorethan8,800recurringclientsacrosstheworldin40countriesand20languagesincluding:
©2010 Acxiom Corporation. All rights reserved. Acxiom is a registered trademark of Acxiom Corporation. *Acxiom is a non-exclusive Full-Service Provider Licensee of the United States Postal Service®. The following trademarks are owned by the United States Postal Service: NCOALink® and DSF2®.
Formoreinformation,visitourwebsiteatwww.acxiom.comorcall:
1.888.3ACXIOM
Acxiom has put customer success first since 1969.Ourvisionbeganwithprovidingthebestdatatodriveourcustomers’success.Andthroughoutthelast40years,ourcustomershavetrustedustoprovidetheinformation,productsandservicestomaximizetheirmarketinginvestment.Today,westandinaworldofchangingconsumerbehaviorsandattitudes.Amidsuchchange,wearemorededicatedthanevertosolvingourclients’mostintractablebusinessandmarketingchallengesthroughenrichedinsightandinnovativecustomerengagement.
Marketing ProductsCustomer Data Integration
• 8.5trillionCDIrecordsprocessedannually• MorethanonetrillionAbiliTec®linksmade
•Perform83billioncustomerrecognitioneventspermonth
•Update10billiondatarecordspermonth
•Process:
– 17percentofU.S.mail
– 42percentofallNCOALink®processing
– 72percentofallDSF2®processing
– Morethan20billionNCOALinkprocessespermonth
Consumer Insight
• U.S.:
– 126millionhouseholds
– 190millionindividuals
– 1,900differentconsumerdataelements
• Global:
– 500millionindividuals
– 1.2billionemailaddressesforonlinebehavior
– 500millionsuppressionrecords(e.g.;bankruptcy,deceased)
•Perform18trillioncustomerupdatesannually
Consulting Services• 425individualconsultingengagementsannually
Identity Fraud Prevention• AcxiomIdentitySolutionscanverifymorethan99percent
ofnewaccounts
Employee Background Screening• Screen2.2millionapplicantsannually
• Processed2.5millionapplicantsand9.1millionservicesin2010;baseduponthefirstthreemonthsof2011,weareontracktoprocesssevenmillionapplicantsand15millionservices
AC-1228-10 9/10
Strong Infrastructure• Ranked#3amongthenation’stoptechnologyusersin
theConsultingandBusinessServicescategorybyInformationWeek500
• Rankedinthetop100ofthe2010VAR500leadingrevenueproducersamonglargeITsolutionproviders
•Manageinexcessof:
– 4,000databasesonbehalfofclients
– 56,000mainframeMIPS
– 600terabytesofmainframestorage
– 22,500servers
•Processmorethansevenpetabytesofenterprisedataprotectionmonthly