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Acxiom Overview - Sep 2010

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Page 1: Acxiom Overview - Sep 2010

Industry Leaders Depending on Acxiom• 47Fortune100clients

• 12ofthetop15creditcardissuers

• Sevenofthetop10retailbanks

• Eightofthetop10telecom/mediacompanies

• Sevenofthetop10retailers

• 11ofthetop14automotivemanufacturers

• Sixofthetop10brokeragefirms

• Threeofthetop10pharmaceuticalmanufacturers

• Fiveofthetop10life/healthinsuranceproviders

• Nineofthetop10propertyandcasualtyinsurers

• Eightofthetop10lodgingcompanies

• Threeofthetopfivedomesticairlines

• Sixofthetop10U.S.hotels

• Twoofthetopthreegamingcompanies

Client Satisfaction• 99percentretentionrateforlargeaccounts

Multichannel Marketing Services•Ranked#1TopU.S.AgencyforAllDisciplinesby

Advertising Age

•Ranked#1intheU.S.and#2worldwideforTopCRM/DirectAgencybyAdvertising Age

•Classifiedasa“Leader”inForresterResearch’s2009EmailWaveReport

• Onbehalfofclients:

– Executemorethan300,000multichannelcampaignsannually

– 10percenthigherthanindustryaverageforemaildeliverability

– Manage1,000+marketingdatabases

– Manage3,000clientservicerequestsperday

– Engage375millioncustomerspermonth

– Delivermorethan1.3billionemailsin27languagesacross120countriesmonthly

Addressable MediaProvidesaglobaladdressableadvertisingreachof:

•Internet–180millionprofiles

•Mobile–86millionprofiles

•Social–650millionprofiles

•InteractiveTelevision–80millionhouseholds

•Permission-BasedEmail–224millionaddresses

•Postal–292millionhouseholds

•Phone–100millionnumbers

AcxiomCorporation•601E.Third•LittleRock,AR•72201•www.acxiom.com•1.888.3ACXIOM

Acxiom Fast Facts*

Based on the most updated information available from sources dated in 2010.

ArgentinaAustraliaBahrainBangladeshBrazilCanadaChileChina(includingHongKongandTaiwan)ColombiaEgyptFranceGermany

IndiaIndonesiaIsraelJapanJordanKoreaKuwaitLebanonMalaysiaMexicoMongoliaTheNetherlandsNewZealandOman

PhilippinesPolandPortugalQatarRussiaSaudiArabiaSingaporeSouthAfricaThailandUnitedArabEmiratesUnitedKingdomUnitedStatesVenezuelaVietnam

OfficeslocatedinthesemarketsServicesavailableinthesemarkets

Revenue by Industry FY2010

FinancialServices 21%ManufacturingandDistribution 33%andHealthTravelandEntertainment,Media, 9%TelecomandTechInsuranceandInvestmentServices 7%Retail/CPG 7%Europe 12%AsiaPacific 2%Other 9%

Geographical PresenceAcxiomprovidessometypeofdata,processing,consulting,SMS/digitaland/orotherservicestomorethan8,800recurringclientsacrosstheworldin40countriesand20languagesincluding:

Page 2: Acxiom Overview - Sep 2010

©2010 Acxiom Corporation. All rights reserved. Acxiom is a registered trademark of Acxiom Corporation. *Acxiom is a non-exclusive Full-Service Provider Licensee of the United States Postal Service®. The following trademarks are owned by the United States Postal Service: NCOALink® and DSF2®.

Formoreinformation,visitourwebsiteatwww.acxiom.comorcall:

1.888.3ACXIOM

Acxiom has put customer success first since 1969.Ourvisionbeganwithprovidingthebestdatatodriveourcustomers’success.Andthroughoutthelast40years,ourcustomershavetrustedustoprovidetheinformation,productsandservicestomaximizetheirmarketinginvestment.Today,westandinaworldofchangingconsumerbehaviorsandattitudes.Amidsuchchange,wearemorededicatedthanevertosolvingourclients’mostintractablebusinessandmarketingchallengesthroughenrichedinsightandinnovativecustomerengagement.

Marketing ProductsCustomer Data Integration

• 8.5trillionCDIrecordsprocessedannually• MorethanonetrillionAbiliTec®linksmade

•Perform83billioncustomerrecognitioneventspermonth

•Update10billiondatarecordspermonth

•Process:

– 17percentofU.S.mail

– 42percentofallNCOALink®processing

– 72percentofallDSF2®processing

– Morethan20billionNCOALinkprocessespermonth

Consumer Insight

• U.S.:

– 126millionhouseholds

– 190millionindividuals

– 1,900differentconsumerdataelements

• Global:

– 500millionindividuals

– 1.2billionemailaddressesforonlinebehavior

– 500millionsuppressionrecords(e.g.;bankruptcy,deceased)

•Perform18trillioncustomerupdatesannually

Consulting Services• 425individualconsultingengagementsannually

Identity Fraud Prevention• AcxiomIdentitySolutionscanverifymorethan99percent

ofnewaccounts

Employee Background Screening• Screen2.2millionapplicantsannually

• Processed2.5millionapplicantsand9.1millionservicesin2010;baseduponthefirstthreemonthsof2011,weareontracktoprocesssevenmillionapplicantsand15millionservices

AC-1228-10 9/10

Strong Infrastructure• Ranked#3amongthenation’stoptechnologyusersin

theConsultingandBusinessServicescategorybyInformationWeek500

• Rankedinthetop100ofthe2010VAR500leadingrevenueproducersamonglargeITsolutionproviders

•Manageinexcessof:

– 4,000databasesonbehalfofclients

– 56,000mainframeMIPS

– 600terabytesofmainframestorage

– 22,500servers

•Processmorethansevenpetabytesofenterprisedataprotectionmonthly