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Name, Logo, Mission, Organization Chart, Innovation Plan and Benchmarking of

Documentation and Explanation of the Development Process

7/2/2013 Harvard Summer School, Cross-Border Innovation, Team Green: Stefano Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu

Activity #1

Harvard Summer School, Cross-Border Innovation, Team Green: Stefano Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu

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Executive Summary

7/2/2013

Name: Mobius Toy, Inc.

Logo:

Innovation Plan Title Mobius Toy, Inc. 2013-2018 Innovation Plan

Mission To foster interactive learning for children using innovative concepts and sustainable technology.

Benchmark Magic Cabin http://www.magiccabin.com/eco-friendly-toys/eco-friendly-toys.htm

individual’s name role

Claudia Dall’Osso creativity manager and playground gate keeper

Carine Melhorn finance and legal operations director

Elizabeth Wu operations and qc director

Jean-Luc Winkler marketing director

Stefano Angeli prototype ideation director

Responsibilities

Harvard Summer School, Cross-Border Innovation, Team Green: Stefano Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu

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Name Creation

A mobius strip is a loop, often made with paper, twisted in a particular way that gives it an infinite surface. 1 This name and the nature of the loop imply infinite possibilities, never-ending ideas, and limitless creativity. Because it is often made out of paper, this name also incorporates our company’s theme of sustainability.

While thinking about naming the company Mobius, Inc., we were afraid that this sounded too much like a mathematical modeling company, so we decided on Mobius Toy, Inc. to make our products and purpose more clear.

7/2/2013

language ambiguity error Easily pronounced existing company congruency

1 http://en.wikipedia.org/wiki/M%C3%B6bius_strip* http://www.123rf.com/photo_17312148_social-network-logo.html* http://graphicriver.net/item/font-folded-of-ribbon-colored-paper-roman-alphabet/4456106

Harvard Summer School, Cross-Border Innovation, Team Green: Stefano Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu

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Mission Statement

7/2/2013

’s mission is

“to foster interactive learning for children using innovative concepts and sustainable technology.”

Harvard Summer School, Cross-Border Innovation, Team Green: Stefano Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu

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Accounting and other financial activities

Legal and Compliance matters

Finance and Legal Operations Director

Carine Melhorn

Advertisement agency

Branding and Communication Agency

Marketing DirectorJean-Luc Winkler

Eco-materials consultant

Prototype Ideation DirectorStefano Angeli

Organization Chart

7/2/2013

Operations and QC DirectorElizabeth Wu

Production and assembly

Logistics

Functions performed within the companyOutsourced activities

Playgroundopen space where the directors (and selected

employees) meet to discuss new concepts ideas

Child psychologist, teachers, parents and children

Creativity Manager and Playground Gatekeeper

Claudia Dall’Osso

CEOJohn Doe

Harvard Summer School, Cross-Border Innovation, Team Green: Stefano Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu

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Responsibilities

7/2/2013

individual’s name role

John Doe CEO

Claudia Dall’Osso Creativity Manager and Playground Gatekeeper

Carine Melhorn Finance and Legal Operations Director

Elizabeth Wu Operations and QC Director

Jean-Luc Winkler Marketing Director

Stefano Angeli Prototype Ideation Director

The CEO is representing the overall company and takes final legal decisions. All directors are responsible for their departments. They supervise the outsourced activities and detect new possibilities that improve our processes in order to add value to our products and thus to our customers. To encourage innovation through creative collaboration, we arranged the departments around a creativity think tank called the “playground.” This is the place where new ideas are presented, discussed, and evaluated. In order to realize these ideas, employees and external consultants are brought together, guided by the creativity manager and playground gatekeeper, to enable cross-departmental teamwork.

Harvard Summer School, Cross-Border Innovation, Team Green: Stefano Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu

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Benchmark

7/2/2013

name website Mission statementMagic Cabin http://

www.magiccabin.com/eco-friendly-toys/eco-friendly-toys.htm

Our eco-friendly toys are child, parent, and planet friendly. Also known as green toys and natural toys, these are made from materials that do less harm to the planet than toys made with traditional materials. There is no one strict definition of an eco-friendly toy, but for us it must meet certain criteria such as being made from sustainable sources, renewable woods, or recycled materials.

LeapFrog http://www.leapfrog.com/en/index.html

LeapFrog is a leading designer, developer and marketerof innovative, technology-based educational products and related proprietary content. LeapFrog is 100% focused on developing products that will provide the most engaging, effective learning experience – forall ages, in school or home, around the world. We put learning first – aphilosophy that distinguishes us from our competitors and fuels the entire company.

Seegling http://www.seedling.co.nz/Default.aspx

Our aim is to create inspirational products that creates an opportunity for ideas and curiosity to grow

Planet Happy http://www.planethappytoys.com/

Planet Happy’s mission is to promote imaginative and intelligent play while setting a higher standard for children’s products. We focus on carrying beautifully crafted natural toys, games, books, and more, and all of our products fall into at least one of the following categories: all natural, organic, fairly traded, green (environmental awareness), responsible (labor), and multi-use. At Planet Happy parents, children, and the earth can smile together!

selected competitors for benchmarking