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Todd Felts, Ed.D.Associate Professor, Strategic Communications
The Reynolds School & Center for Advanced Media StudiesUniversity of Nevada, Reno
PR w/ honors
Strategies
Tactics
Objectives
Goal
SET A GOAL:
Long-term, global statements of being.
“To become a a recognized honors organization at the University of Nevada, Reno and get students excited about joining the organization.
competition YOU audience
Define Objectives
Shorter-term, defines what behavior, attitude or opinion you want to achieve from audiences.
Includes time frame.
“Between Oct. 8 and 12, get 120 people to post a photo with a recently pinned NCSC Scholar on Instagram. ”
Build Strategies
Describes how you will reach your audience.
Develop the message.
“Hang posters in key locations where a large number of freshmen live and play.”
“Create an incentive to post photos on social media sites used by freshmen.”
Li (2009)
Deliver the tactic:
How to? Publications, community events, Facebook post, news releases, one-on-one meeting.
Deliver the message so people remember it, repeat it and share it.
Dr. Todd Felts @toddfelts [email protected] Facebook.com/toddfelts Slideshare: toddfelts
Thank You!