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Front cover
The title incorporates the band’s logo. This is very
effective as this hasn’t been done before in the
other DVD covers that I have analysed. Having the
logo in bold at the top of the cover will stand out
dramatically against the other DVD overs as it is
unique and large enough to catch the audience’s eye from afar.
Like the Rihanna cover, there is no quotation about
the film on the front cover. Instead there is a
subheading with the name of the venue ACDC are
seen to be performing at within the video.
Unusually to the right of this the DVD logo is
present. This would imply that they want to
reaffirm that this product is a DVD. However, it
would look more professional if they kept the logo
at the bottom corners of the cover, or on the spine of the DVD cover following convention.
Beneath this illustrates the main image. We know
that ACDC are a rock band because the guitarist is
wearing a black cap and red suit which as well
show shows that the band are an old rock band and
are likely to have an older audience. Furthermore,
their neon red logo in the background depicts them
to be a rock band as a lightning bolt is included
within their logo. The symbolism of a lightning bolt
could represent rock as being electric and energetic.
Back cover
ACDC want to break conventions
when it comes to the packaging of
their DVD. The title and subtitle of
the film are again repeated on the
back of the DVD cover. This works in
reinforcing the band name and film
title as repetition will help the
audience remember it.
[Grab your reader’s attention with a great quote from the document or use this space to emphasize a key point. To place this text box anywhere on the page, just drag it.]
ACDC continues to break
conventions by replacing the film
synopsis with a setlist. This is like an
album back cover. Therefore, ACDC
are solely focusing on presenting
their music within the DVD. Their
fans are of an older generation and
are either very familiar or not
concerned as to the life of the band
members behind the music. They
know that their audience’s focal concern is that of the music.
We as an audience are reminded
that this is a DVD and not an album
through the placing of the DVD logo
alongside the setlist. This doesn’t
follow convention however it does
mean that it helps the audience
understand that this is a DVD and
album.
The main image for the back cover uses
stage lighting to standout against the
black background. Just l ike the front
cover, only one member of the band
can be seen on stage. This image work
magnificently if ACDC was an individual
artist, and so the audience aren’t as
drawn in to the image as they cannot
see the familiar faces of the band.
However, it could be said that it does
create interest as the audience could
purchase the DVD out of curiosity as to
where the other bandmates are.
At this bottom section of the cover,
we’d expect to see the compulsory
information and age certificate. This is
nowhere to be seen on the packaging.
This means that the audience could see
this DVD as a fake and if an audience
member did decide to make a purchase
it would be difficult to sell as there isn’t
even a barcode!
Overall the DVD package does have some strong elements to it such
as font, titles and colour scheme (Darks, reds, black and white does
connote danger, rock n roll and thril ls). However, its layout and lack of
commitment to follow conventions that should be followed e.g.
barcode, age certificate, language and copyright etc. does bring i ts
professionalism and quality of product down significantly.