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Subtitling and Transcription Policies,
Uses and WorkflowsUniversity of Wisconsin-Extension, Continuing Education (UWEX-CE)
Patrick Wirth, Director of Media Services
UWEX-CE Overview
Serves as the coordinator for University of Wisconsin continuing education programs at all 26 campuses
Provides ID, media, and marketing services for collaborative degree programs
Launched our first competency based degree in January of 2014
75% are undergraduate programs but trending towards graduate level programs
Presentation Agenda
Overview of UW-Extension accessibility polices and procedures
Overview of media team subtitle and transcript implementation
Discuss UW-Extensions strategies for addressing accessibility
issues/needs
Showcase creative uses for transcripts and subtitles for both
online courses and marketing initiatives
Provide access to our media players and templates (audio,
video, narrations, etc.)
UW-Extension Accessibility Policy
UW-Extension EEO Policy #7a World Wide Web Accessibility and
Internet Program Delivery Systems
UW-Extension will comply with all relevant subsections of
Section 508 of the Rehabilitation Act of 1973, as amended.
UW-Extension will strive toward meeting the components of the
W3C guidelines by establishing minimum standards that are to be
followed for all media published or hosted by UW-Extension.
Internet Web sites published or hosted by UW-Extension after October 1, 2001 must be in compliance with this policy.
UW-Extension W3C Guidelines
Web Content Accessibility Guidelines (WCAG)
Guideline 1.2 Time-based Media: Provide
synchronized alternatives for time-based media.
Guideline 4.1 Compatible: Maximize compatibility
with current and future user agents, including
assistive technologies.
Why UW-Extension Cares
Accessible design supports our mission
Accessible design is the law
Accessible design aids all users
Accessible design allows for searching of multimedia
Role of Media Services Team
Instructional DesignMarketing
Media Services Team
Online CoursesVideo Subtitles
Online CoursesSubtitle Implementation Workflow
Online CoursesSubtitle Implementation Workflow
Upload to 3Play
Online CoursesSubtitle Implementation Workflow
VTT
Upload to 3Play
Download .vtt
file from 3Play
Online CoursesSubtitle Implementation Workflow
VTT
Upload to 3Play
Download .vtt
file from 3Play.vtt uploaded
to our web host
Online CoursesSubtitle Implementation Workflow
VTT
Upload to 3Play
Download .vtt
file from 3Play.vtt uploaded
to our web host
Embed media into
D2L. Our custom
video player
enables captioning.
Online CoursesSubtitle Future Implementation
Upload to Kaltura
Online CoursesSubtitle Future Implementation
Upload to Kaltura
Link Kaltura and 3Play account
to automate captioning
SRT
Online CoursesSubtitle Future Implementation
Upload to Kaltura
Link Kaltura and 3Play account
to automate captioning
SRT
Embed media into
D2L. Our custom
video player
enables captioning.
Online CoursesNarrated Presentations
Narrated presentations
may include mixed
media but majority are
slides + audio
75% of total media
developed for online
courses are narrated
presentations
Chunk information
based on instructional
concepts which is
depicted in the TOC
Online CoursesNarrated Presentation Transcripts
All collaborative degree
programs have standard
policy to provide a
transcript for each
narrated presentation
Screen reader friendly PDF
downloads for students
Each page is slide image +
audio and/or video
narration text
Embed content critical
stills if video
Online CoursesTranscript Implementation
Upload to 3Play
Online CoursesTranscript Implementation
Upload to 3Play
Online CoursesTranscript Implementation
Download plain
text file
Upload to 3Play
Online CoursesTranscript Implementation
PDF generated
from plain text file
Download plain
text file
Upload to 3Play
PDF transcript uploaded
to our web host
Online CoursesTranscript Implementation
PDF generated
from plain text file
Download plain
text file
Upload to 3Play
PDF transcript uploaded
to our web host
Embed presentation
into D2L.
Online CoursesTranscript Implementation
PDF generated
from plain text file
Download plain
text file
Online CoursesAssembling Transcripts
Creating Accessible
PDF transcripts
Use styles in MS Word
Write long-desc for
complex graphics
Title each graphic
Online CoursesTranscript Usage
Survey of our Sustainable Management students
Nearly 50% of our Sustainable Management students are using transcripts as study aids
Print and highlight as the instructor presents content
Some students rely exclusively on transcripts
Tech support is alerted quickly if there’s a missing transcript for a narrated presentation
Accessibility Team at UWEX-CE
Meet quarterly
Brainstorm/strategize
online accessibility issues
and solutions
Review impact of LMS and
other technology
“upgrades”
Future: Work closely with
campuses to develop best
practices guide
Student Services
Application DeveloperSenior Media Specialist
Instructional Designer
MarketingUsing Transcripts to Build Story
Submit video interviews to
3Play for transcript
Download Stamped Doc
PR/Marketing/Media
rearrange paragraphs and
sentences into a storyline
Link to UW-Extension’s Open Source Media Players
Storybook + Media Player
Additional Players and Projects
https://github.com/oel-mediateam/sbplus
https://github.com/oel-mediateam/
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Haris Gunadi
Alternate Media Specialist
Portland Community College
Portland Community College (PCC)
‣ We have approximately 90,000 students in 4
campuses and online learning (e-Campus)
‣ Winter 2014 – Fall 2014:
– Disability Services had 1387 students requesting
accommodation.
– 74 students requested Communication Access for
services in 361 classes.
– 49 students requested Captioned Media in 239
classes.
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PCC Staff
‣ 1 FTE program manager for on-campus classes
‣ 0.5 FTE program assistant dedicated to video captioning
‣ 0.3 FTE program assistant dedicated to online learning (e-Campus)
‣ 2.0 FTE reserve (shared) support within Alternate Media Group (for E-Text and Braille)
‣ 1 FTE e-Campus online accessibility specialist
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PCC Numbers
‣ Winter 2014 – Fall 2014:
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PodCast Camtasia DVD Internal VHS Online Others Total
Count 3 41 45 104 21 40 135 389
Minutes 32 383 2452 165 1636 582 1115 6365
Dream vs. Reality
‣ Dream:
– Instructor(s) submits list of video requests with due
dates and sources
– Instructors contacted our department in advance to
get videos captioned.
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Reality
‣ Reality:
– Instructors have syllabus ready by the first day of
class.
– 50% Instructors do not know what videos that will be
shown in the class.
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PCC and Instructors
‣ Common Misconceptions:
– Too much additional steps for instructors to get videos
captioned
– Disability Services cannot handle last minute requests
– It is difficult to show caption videos on multimedia
console in the classroom
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PCC Outreach to Instructors
‣ We realize the importance of working collaboratively with instructors and notifying instructors in advance
‣ In same cases, we called instructor to explain the process of captioning videos, which is:
– the only thing they have to do actually send us list of videos that will be shown in classroom)
– Instructor will get a link to show video within 1 business days after we get the video and subtitle will show within 3 business days or less.
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PCC Outreach to Instructors, Cont.
‣ Assure instructor that last minute videos can be
done (typically shorts videos less than 10 minutes)
– Disability Services handles short and last minute
videos in house with turn around of 3 - 5 minutes for
each 1 minute of the video
– We always encourage instructors, unless the even
just happened, we would like the instructor to notify
us within 1 business days
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PCC Outreach to Instructors, Cont.
‣ Result:
– Instructor realizes the process is not burdensome and
actually like how we store instructor video in
one place
– Instructor wants us to caption all the videos they have
(even though there is no video captioning request)
• Timeline is not guarantee, accommodation is always a
priority
• In order for us to caption the video, the videos must be
durable (will be used for multiple terms)
Choosing Third Party
‣ Challenges PCC were facing:
– Limited staff resources
– Turn-around time for long last minute videos
– Streamlining processes from getting videos to
sending instructor link
Choosing Third Party (cont.)
‣ Benefits
– Able to put more resources to contact instructors
– Option to do in-house captioning is available for short
videos or last minutes videos
– We were able to request specialize player to include
interactive transcripts.
PCC Work Flow
‣ Student submits captioning
video/interpreting/transcribing video requests.
‣ Instructor(s) are contacted before the term starts
(and during).
‣ Accessibility Aides will find whether videos were
already captioned or if transcripts can be found
online.
PCC Work Flow (cont.)
‣ If it is captioned, our aide provide an instruction on
how to turn on CC function in multimedia console or
use VLC Player.
‣ If it is available for purchase, we will purchase the
video instead.
‣ If it is an audio only media, we will provide transcript
to student directly.
PCC Work Flow (cont.)
PCC Work Flow (cont.)
‣ Upload video to Kaltura.
‣ Send instructor a link to video ahead while closed
captioning being processed.
‣ Remind instructor that the video link will only
available on limited time basis because of copyright.
Embedded Player Example
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