ACA National Paddlesports Conference

Asheville, NC

Friday, November 5, 2010

2009 USCG Statistics: Key Findings2009 USCG Statistics: Key Findings

Deaths: 736 vs. 709 (in 2008) = 3.81% increaseDrownings: 543 vs. 510 (in 2008) = 6.5% increaseAccidents: 4,730 vs. 4,789 (in 2008) = 1.23% decreaseInjuries: 3,358 vs. 3,331 (in 2008) = 0.81% increase

Almost three-fourths of all fatal boating accident victims drowned, and of those, eighty-four (84) percent were not reported as wearing a life jacket.

Registered Vessels 2007-2009Registered Vessels 2007-20092007 2008 2009

Registered Canoes/Kayaks

336,176 384,770 386,933

Registered Open Motorboats (“Mechanically Propelled”)

11,966,627 11,841,281 11,834,872

• Registered Canoes/Kayaks have increased over 50,000 since 2007• Registered “Mechanically Propelled” vessels have decreased over 130,000 since 2007

Recreational Boating Participation Recreational Boating Participation EstimatesEstimates

According to a USCG Report (September 2010):

200952.0 million motorboaters20.3 million PWC users7.4 million kayakers

202060.4 million motorboaters21.1 million PWC users13.5 million kayakers

2009 Recreational Boating Market 2009 Recreational Boating Market EstimatesEstimates

According to a USCG Report (September 2010):

Market Estimates:

82 Million recreational boaters (age 16+)

12.7 Million state registered boats

Millions more unregistered boats (canoes, kayaks, etc.) Estimate: 4 to 25 million

Paddling Statistics 2007-2009Paddling Statistics 2007-20092007 2008 2009

Canoe Fatalities 66 Drownings

71 Total Deaths

70 Drownings

80 Total Deaths

86 Drownings

93 Total Deaths

Kayak Fatalities 31 Drownings

36 Total Deaths

30 Drownings

34 Total Deaths

34 Drownings

39 Total Deaths

Open Motorboat Fatalities

230 Drownings

334 Total Deaths

252 Drownings

353 Total Deaths

279 Drownings

393 Total Deaths

USCG Strategic PlanUSCG Strategic PlanThe North American Safe Boating Campaign specifically supports the following objectives of the USCG’s Strategic Plan:Objective 2. Awareness of Safe Boating PracticesObjective 4. Life Jacket Wear

The Campaign also indirectly supports many other components of the USCG’s Strategic Plan

The North American Safe Boating The North American Safe Boating Campaign (“Wear It!”)Campaign (“Wear It!”)Efforts of the 2010 campaign include traditional and

“non-traditional” outreach methodsTraditional: Public Service Announcement

““Wear It!”Wear It!”Traditional Outreach Methods:

Press Releases Distributed six search engine optimized press releases

E-Newsletters Distributed five monthly electronic newsletters on behalf

of the National Safe Boating CouncilMedia Buy/Earned Media Coverage

Placed a total of 998 print, radio, television and online media hits

Reached a potential audience of more than 287 million

““Wear It!”Wear It!”“Non-Traditional” Outreach Methods:

The Life Jacket Safety Dance (via Facebook Connect)

““Be a Survivor: Wear It!”Be a Survivor: Wear It!”8/4/2010: Lake Mohave, NV 9/4/2010: Off the coast of LA

2010 National Tiger Team Meeting2010 National Tiger Team MeetingHeld in Arlington, VA on Monday, August 16, 201027 Individuals from USCG, State Agencies, Non-Profit

Groups, Industry, other Organizations in attendanceFocus of the Meeting:

Review of the 2010 Campaign – Looking Ahead to the 2011 Campaign

Life Jacket Trends and how they relate to the “Wear It!” Campaign

USCG Strategy 4.2 – “Establish Life Jacket Wear-Rate Tiger Team”

Inflatable Life Jacket World Record Inflatable Life Jacket World Record Day – “Ready, Set, Inflate!”Day – “Ready, Set, Inflate!”

Inflatable Life Jacket World Record Day Held on Thursday, May 20, 2010 at 11:00 EDT / 8:00 PDT Goal: Promote life jacket wear, specifically inflatable life jackets, and general

boating safety

www.ReadySetInflate.com User-friendly format for Event

Organizers/Media/Educational Component: Join an Event/Organize an

Event Media Section Videos/Photo Galleries RESOURCES for Event

Organizers

““Ready, Set, Inflate!”Ready, Set, Inflate!”• 1,154 participants; 3 dogs in inflatable life jackets

• 29 US States, 1 US Territory, and 2 Washington D.C. locations

• 13 Canadian locations

• First Press Release announcing event was published over 190 times, reaching more than 6.2 million viewers

• Second Press Release announcing event totals and success of the event was published over 100 times, reaching more than 8.9 million impressions

• Update: July 30, 2010 – 415 participants in Sydney, Australia

Why is “Ready, Set, Inflate” So Why is “Ready, Set, Inflate” So Revolutionary?Revolutionary?

Inflatable Life Jacket Education KitInflatable Life Jacket Education KitKit is intended to educate about inflatable life jacketsKit Includes:

Flip Chart

1 Suspender inflatable life jacket and 1 belt-pack inflatable life jacket and extra cylinders for demo

Educational DVD/Sample PSAsAdditional supporting materials (posters, reading materials, etc.)

The Kit is available for purchase from the NSBC for $225 (including shipping and handling)

Rachel BurkholderRachel BurkholderCommunications Director, NSBCoutreach@safeboatingcouncil.org