My main portfolio project isMy main portfolio project is::

A film trailerA film trailer

with 2 ancillary projects:with 2 ancillary projects:

a film postera film poster

a film magazine front covera film magazine front cover

Genre: Urban Drama

and the title is RANSOM

• and the target audience is black lower class males from the urban community of London.

We wanted to used the speed of editing of Kidulthood to make it more interesting for the audience to watch and also allows it to build to a climax. By building to a climax it makes the trailer reach a point where its most exciting and then makes the audience more engaged and wanting more and then makes them want to watch the film. Also we used the same conventions of a urban drama, such as clothing e.g. hoodies, balaclavas etc., we done this because it makes it more realistic because that is the typical convention seen in urban life in London which makes it easy for the audience to relate without confusing them. we also used similar character types, which is the stereotypical look of a criminal in south London, which is a teenage black male, this again makes it more realistic because that is what is expected to be seen by residences in London.

we used the soundtrack of inception. We put this in to combine to different genre and make something new and something that works effectively, which also breaks the conventions of a urban trailer which commonly uses a more urban soundtrack. Also we used the soundtrack because it slowly reaches a climax, which correlates with our pace of editing. Which goes with our idea of making the audience build to a climax rather than begin on a high because it goes with the traditional ideology of having a beginning, a middle and a end.

the target audience is… is black lower class males from the urban community …..

We came to that conclusion because we wanted to target a audience where we will be able to relate to because we know what we want and what looks good to our age group. Also we chose this target audience because will be able get more feed back because we’re more in contact to that social group

Here is an image of how I imagine a typical member of my target audience.

Their characteristics are:

Image of target audience

A teen black male

From the under class part of London

What I learned from audience feedback about planning my main task

Through different questionnaires and surveys directed to at our target audience we decide that urban drama will appeal to our target audience more because that is where their interest lies rather than other genres.

This poll is a example of ways of how our audience responded to help add to the making of our trailer.

Through our audience feedback we decided to make a lot of changes. Firstly we wanted to create a trailer which broke conventions rather than one that uses the typical conventions of a urban drama. When telling the audience about creating a trailer which has elements of a romance and a urban drama many disagreed and believed a better production will be done with just a genre of urban drama. Also determining the ending of the film we left that for our feedback to decide, we first decided to end the trailer with our main character tied up and about to burnt to death but they decide they will prefer a ending where it was less evident what will happen.

Model 1

Model 2

My poster has a direct linked to my trailer because it has clips from the trailer and is used to give the audience of clues of what to expect. Also the clip chosen was is one of importance which then makes the audience want to watch the trailer because it’s the most exciting scene which, along with the trailer will make the audience want to watch the movie.

The poster also uses a colour scheme which best show a film with themes of loneliness and abandonment.

Model 1

Model 1

This magazine is displays different themes then the poster which shows there is another way the film may end which doesn’t give to much away. The poster displays signs that the main character will lose out to the evil character but the magazine gives signs that the main character will come on top. This is shown by the hero being in front of the villain.

The colour scheme on the hand in this case shows colours of excitement and danger and this is done through bold colours e.g. red and black.

BEFORE

AFTER