• Music videos demonstrate g….. c…… • There is a relationship between l… and v… • There is a relationship between m… and v… • c… u… of the a…. and m…. which recur across their work • L… v…… treatment of the female body. • i…. r… Goodwin’s music video analysis Andrew Goodwin writing in ‘Dancing in the Distraction Factory’ (Routledge 1992) AIM: Understand and begin to conceptualise how a music video might be constructed
1. Music videos demonstrate g.. c There is a relationship
between l and v There is a relationship between m and v c u of the
a. and m. which recur across their work L v treatment of the female
body. i. r Goodwins music video analysis Andrew Goodwin writing in
Dancing in the Distraction Factory (Routledge 1992) AIM: Understand
and begin to conceptualise how a music video might be
constructed
2. Music videos demonstrate genre characteristics (e.g. stage
performance in metal video, dance routine for boy/girl band). There
is a relationship between lyrics and visuals (either illustrative,
amplifying, contradicting). There is a relationship between music
and visuals (either illustrative, amplifying, contradicting). The
demands of the record label will include the need for lots of close
ups of the artist and the artist may develop motifs which recur
across their work (a visual style). There is frequently reference
to notion of looking (screens within screens, telescopes, etc) and
particularly voyeuristic treatment of the female body. There is
often intertextual reference (to films, tv programmes, other music
videos etc). Goodwins music video analysis Andrew Goodwin writing
in Dancing in the Distraction Factory (Routledge 1992)
3. One criterion from coursework marking scheme. shooting
material appropriate to the task set; including controlled use of
the camera, attention to framing, variety of shot sizes and close
attention to mise en scene.
4. 1st Textual Analysis to be completed by _________ Complete a
textual analysis of an iconic music video from before you were born
(the next couple of lessons will be useful for this) Analyse it
using Goodwins conventions. Remember to comment on: - Camera shots,
angles and movements - How the sound works with the images - Mise
en scene - Editing Can you find evidence of these? Is there
anything that goes against these conventions? Complete as a blog
post with screen grabs from your chosen music video to illustrate
your points
5. What happensthe traditional route! Record company / artist
approach a video production company. The director listens to the
music and comes up with an idea a treatment. S/he pitches it to the
company / artist. If they like it, they buy in. If not, they go
elsewhere. Some directors specialise, but will take on a variety of
genres. Many directors go onto work in feature films (David
Fincher, Spike Jonze) David Fincher Made music videos for -Madonna
- Nine inch Nails -Aerosmith -Michael Jackson AND directed The
Social Network, The Curious Case of Benjamin Button The Girl with
the Dragon Tattoo
6. The impact of new media on music videos How do you think
digital technology is changing music videos? The Good: YouTube,
Vimeo, cheaper and better quality technology means more people can
make good quality music videos: good for up and coming directors
and independent bands Fan vids or unofficial music videos can
sometimes become more popular than the original one. The Bad: A lot
of working for free before you get any paid work!
7. Media 2.0: David Gauntlett looked at the way Web 2.0 is
changing media production and consumption
8. You are the director. Ideas Basic concept. Editing?
Narrative? Performance? Opening 3 clips
9. Clue: its a cheesy 80s ballad I'd say love was a magical
thing I'd say love would keep us from pain Had I been there, had I
been there
10. "A Different Corner" I'd say love was a magical thing I'd
say love would keep us from pain Had I been there, had I been there
I would promise you all of my life But to lose you would cut like a
knife So I don't dare, no I don't dare 'Cause I've never come close
in all of these years You are the only one to stop my tears And I'm
so scared, I'm so scared Take me back in time maybe I can forget
Turn a different corner and we never would have met Would you care
I don't understand it, for you it's a breeze Little by little
you've brought me to my knees Don't you care No I've never come
close in all of these years You are the only one to stop my tears
I'm so scared of this love And if all that there is is this fear of
being used I should go back to being lonely and confused If I
could, I would, I swear
11. George Michael Different Corner (1986)
http://www.youtube.com/watch?v=IPWHkK- _a_A
12. TASK: You are going to get a storyboard for an iconic video
for Red Hot Chilli Peppers Californication. One feature of music
video editing is cutting to the beat or bar. The bars are planned
out for you. Your task is to storyboard what will go into each
frame and cut to the bar. We will watch it 3 times and you need to
finish it off at home.
13. Red Hot Chilli Peppers Californication (1999)
http://www.youtube.com/watch?v=YlUKcNN mywk