A2 Media Task 4 – Analysis Of Music Videos

Parasko Kkolos

The first 3 shots are two shots

but also mid shots and long

shots which last around 4

seconds each and are used to

introduce locations and artists

together. The first two are not

performance but 3rd is.

The next three shots are mid-shots that

introduce both members performing

individually and then a non performance

shot in between. All lasting 3-5 seconds

each

Mid shots and two shots lasting

around 3-5 seconds continue to

come up of both members

performing or on their own and a non

performance shot in between. New

location introduced.

More mid shots/two shots of Rizzle

Kicks performing, a longshot of non

performance and then another mid

shot/two shot of performance again.

Another location is introduced. Shots

lasting around 4 seconds

Mid shot/two shots continue to be

used when artists are performing.

Non performance shot thrown in to

separate them. Shots last about 3 to

5 seconds depending on the beat of

the song.

Low angle long shot used to

show artists in a new location,

a mid shot of one artist

performing and then a non

performance shot after. Last

around 4 seconds each.

Close up of shoe, mid shot

of performance and a two

shot of artists all lasting

about 3-5 seconds again.

The editing of the video

is quite fast which

matches the up-beat

nature of the song. Each

shot can last from

around 3 seconds

(normally a non

performance shot or a

quick line of song) up to

5 or 6 seconds(longer

lines in the song).

Mainly they last enough

time to match the beat

of the song and so when

watching the video, it is

more effective because

the sounds you hear are

synced with what you're

watching.

The first shot shows the

location and actor and it

last for 3 seconds. There

is then a 3 second shot

of Ed Sheerans guitar.

There is then a close up of

the actor lasting 2 seconds

and then a long shot

showing the actor for around

2 seconds.

A close up lasting a second

shows actors facial

expressions, followed by

another close up of Ed

Sheerans guitar for 2 seconds

The actor is then shown

in a mid/longshot where

he starts to sign

language in time with the

song, this lasts around 7

seconds.

The actor then continues to

sign language for 5 seconds

but in a mid shot and then

another mid shot but different

angle.

Close up of actors hands is

repeated to show sign

language closer lasting 2

seconds and then a long

shot of him again but with a

flash of light.

A long shot of dancers is

shown just as the faster

paced part of the song starts

which is in sync and makes

the video look more

entertaining.

This video is clever because it

doesn’t use very many different

shots and only one location. It

instead uses the shots from

different perspectives and they

are edited to fit in with the

rhythm of the song and in

particular, certain beats in the

song. Shots range from a few

seconds, normally the closer

shots, right up to 7 or 8 seconds

when the actor is performing a

long part of the song. It is an

effective video because the shot

types, timing and rhythm have

all been synced together

effectively therefore making the

song enjoyable to both watch

and listen.

The first shot is a mid

shot of a child with a

title of the artists name

and song on top. The

shot lasts 10 seconds.

There is then a mid shot of

a girl who starts the song

off, lasting about 3 seconds

and then an extreme long

shot which starts the

narrative off.

There is then a close up of

one member of Rizzle Kicks

as he starts to sing. Lasting

around 3seconds. Then

there is another narrative

shot after.

There is then a close up of

one member of Rizzle Kicks

as he starts to sing lasting

around 3 seconds. Then

there is another narrative

shot after.

There is then another narrative

shot lasting 3-4 seconds followed

by a two shot of Rizzle Kicks

performing for a second, which

starts just as a beat in the song

drops.

The narrative continues for

around 4/5 seconds as a mid

shot and camera track and

then it cuts to more

performance lasting a few

seconds.

It then goes into an interesting

editing style where the screen

is split into narrative and

performance and keeps

switching for around 3

seconds. Then it just cuts to

performance.

The editing of the video is

upbeat to match the pace

of the song. The shots vary

in time from a second to 10

seconds but the average

time is around 3-5 seconds.

There is a good mixture of

narrative and performance

which supports Carol

Vernallis’ theory. Overall

the editing of the shots is

done to match the pace

and rhythm of the song and

includes both performance

and narrative which

emphasises the songs

meaning and also the

entertainement.