Lower Than Atlantis – Self Titled

Ad Campaign

Lower Than Atlantis – Self Titled (Album cover) The album cover is striking and particularly eye

catching due to the pastel pink house colour – which is also consistent throughout the ad campaign. As the colour was present throughout the campaign, this made the artist memorable and easily recognisable. The pink house colour is a stark contrast to the band’s embedded image of the four of them. This may be related to a change in style or music but they themselves haven't changed. The colour is dark and dim whilst the bottom edges are grainy, this may symbolise age and to a fan, the long time which they have produced music together since their initial first album. Their dark clothing also connotes a darker more depressing theme to the album. Their emotionless facial expressions symbolise the maturity they have developed during the creation of the album. Their heads are central to the album cover, this symbolises their significance and identifies them as the artists. The typography of the text ‘LOWER THAN ATLANTIS’ appears as quite bold in capitals, however the ‘ATLANTIS’ text is blurred, this may be symbolism of the underwater, distorted world of Atlantis. The empty space around the band indicates a sense of isolation and seclusion, on the other hand this may also represent their importance to the album (i.e. the lyrics being specifically about their feelings or emotions, produced by them etc.)

Lower Than Atlantis - Emily (single cover) As we can see from the previous slide, the

house colour of a relatively pale pink is continued through the ad campaign onto the single artwork. The new style of ombre from pink into blue may be symbolism of female and male which pink and blue connote. This may be in referral to the title which is a female name however the song is written by a male. The wavy typography is featured on the single title 'Emily'. This continues the house style through both the font and colours of the campaign. All together the colours on this single cover including the text This continues the sense of familiarity to the campaign and the artist. The minimalist single cover may symbolise

Lower Than Atlantis - Tour Poster

As a continuation of the ad campaign, the house colours of pastel pink and white remain for the text of the tour poster. This may indicate the tour should include performances of songs from the new album. The wavy typography is featured on the title of the tour poster 'The Here We Go intimate tour', this new house style for this campaign correlates with the concept of an intimate tour - another new development for the band. Both support acts are distinguishable by differences in text from Lower Than Atlantis, therefore giving them both a unique text to identify them by. The date of release for the album is featured at the bottom with the date in pastel pink, making it stand out against the white and black background much like with the band's web address below. The tour poster is almost identical to the album cover, therefore the house style of the campaign is stark and obvious and easily identifiable.