A2 Media StudiesFilm Posters

Ellie New

The image upon the poster demonstrates high standard graphics, the use of dark colours contrasts well with the ‘batman’ symbol making it stand out.

Short and snappy tagline, draws the audience into the poster making them want to see the film. ‘ Welcome ‘ creates a personal element addressing the audience.

The protagonist of the film photographed using a low angle shot; makes the character look more dominant and powerful. Body language suggests power and anger, as the film is an action film it looks as if the character is waiting for something to happen within the poster, maybe making the audience excited and on edge.

Cover lines written upon the poster presenting celebrities staring in the film; as the public maybe a fan of one of the actors/ actresses' which would entice them into watching the film.

Film title and symbolism of the bat, which is shown twice within the poster. The title is written smaller than the first symbol shown, due to the popularity of the film the creators feel the symbol and image is enough to advertise the film.

Date of film release notifying fans of when to see the film.

Credits to film producers, directors and actors also shows audience who has produced the film.

The Dark Night (2008)

Avatar (2009)

Direct address from character, makes the audience think that they’re staring at them; creating a personal experience between character and audience which entices the audience to view the film.

Clear cover image, only presenting half of the characters face makes the audience question who they are/ what is their motives.

Intertexual reference to another film the director has produced; reminding the audience of the other film uses synergy to advertise it. The audience may have also enjoyed the other film making them want to go watch this one.

The title of the film, making the poster so blank makes the text stand out making the poster memorable.

Website given so audience can enquire more details about the film.

Logos of companies which have produced the film. The audience may enjoy their other media constructs.

Friday The 13th

(2009)

Strong cover image, making the killer look dominant giving an element of power; which may scare the audience which may make them want to go see the film.

Welcoming the audience, creating a personal touch. However, the use of ‘welcome’ may also be sarcastic as they may not feel welcome in the presents of the killer.

Informing the audience of another film within the same genre created by the same producers, the audience may have enjoyed the other film enticing them to watch this one.

The title, the use of the title in red connotes the death and blood shed within the film. Almost warns the audience.

Cover art ‘ Bloody’ presents to the audience that the film will be gory.

Credits to the producers and directors and stars within the film.

Logos of producing companies, the audience may be interested in other films from these companies. Recognising this may make them want to view this film. Release date, also written in red warning and

informing the audience, the colour connotation makes the audience remember the date.

Website address, which may provide the audience with further information.