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Question 2
How effective is the combination of your main and ancillary products?
Trailer and Ancillaries
http://alexanderb1.blogspot.co.uk/search?updated-max=2012-11-23T04:12:00-08:00&max-results=7
Poster
Front Cover
Trailer
The Logo
As Emmerdale was my inspiration for my trailer , I decided to go with the same institution which is ITV1. This channel
attracts a wide audience which is what I was looking for. For my fonts I used a similar font to Emmerdale and Eastenders
although that isn't in my sub genre.
Representing Age.
The stars represent their target audience.
They have been made to look older by the clothes that they are wearing and the make-up.
I have made them look older as the channel that we would
broadcast the trailer on is ITV1 which has a very wide target
audience.
The Logo
The square around the ITV should always be yellow. The ITV can sometimes vary and either be black or white. The
1 can also vary and be black or white.
All end credits should have a black background and should use the designated ITV font in
white (as set out in the End Credits Style Guide) with the job description in upper and lower
case and the name in caps.
I have tried to conform to the ITV house style.
http://www.itv.com/documents/pdf/ITV%20Credit%20Rules%20and%20ITV%20Presentation%20Guidelines%20February%202010.pdf
House style
Front Cover and Poster
•Both of these ancillaries have the same main stars on them . This shows that they are consistent.
•They both show that the two stars are rivals because on the front cover they are standing back to back
suggesting that they are having a sort of duel. On the poster they are having a fight which also shows they
are rivals.•The star on the left suggests that she is the
antagonist and the star on the right is the protagonist as she looks more innocent. Also the star on the left is dominating the shot more which could also connote that she is an antagonist and the more dominant of
the two.
•They both have the same soap name on them. I chose to spell Affleck’s with an apostrophe. I then made it
the same for all of my ancillaries to create consistency and to make a more professional looking product.
Trailer
End Title Card
•All of these title cards are similar in the fact that they all have the
ITV1 logo in the bottom of the screen in the middle. They then have the name of the soap in the centre of the screen. They all have websites in the bottom left and two
have a sponsor in the right hand corner.
Matching the sub - genre of the magazine
Date
Strap
line
Sub headings
Feature image
Button
2 stars
Main Feature
Eye lines match
Matching the sub - genre of the magazine
Not too cluttered
The main feature is
displayed at the bottom of the
page
Only 3 colours to make it look professional.
Barcode at the top of the
page.
3 features with
subheadings.
Features are anchored on
the stars.
Website and date at the top of the page
under the masthead.
Eye lines are matching.
Strap line at the bottom.The spacing is
the same for all features.
Matching the sub - genre of the magazine
Not too cluttered
The main feature is
displayed at the bottom of the
page
Only 3 colours to make it look professional.
Barcode at the top of the
page.
3 features with
subheadings.
Features are anchored on
the stars.
Website and date at the top of the page
under the masthead.
Eye lines are matching.
Strap line at the top.The spacing is
the same for all features.
Audience
The TV easy magazine caters for a much
younger audience. We know this by the use of
colours. For example, on the TV easy mag there are 7 colours on there,
whereas on mine there is only 3. This creates a
much more professional looking product.
The stars on the TV easy mag are all young
implying that it is aiming for a young target
market.
Examples of posters
This is an example of a poster from the IV1 series Emmerdale.
Poster matching the channel/institution
Both have the ITV1 logo The images are both
action shots.
Both of the names of the soaps are displayed at
the bottom.
The time and date of the program are both
displayed under the name.
The logo position should be either in the right or left hand corner of the
page.
Poster
This was my final poster and it was used in my final production.
Evaluation of products
I believe my trailer and ancillaries
combine really well as they all feature
the same characters. They all use the
same branding and the soap name is consistent. On my
products I feel that I have applied all of
the codes and conventions of existing soaps.