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A centre of expertise in digital information management
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A Risks and Opportunities Framework For Exploiting Social Web Services
A centre of expertise in digital information management
www.ukoln.ac.uk
A Risks and Opportunities Framework For Exploiting Social Web Services
Brian KellyUKOLNUniversity of BathBath, UK
UKOLN is supported by:This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)
Resources bookmarked: ‘best-practice-models-2011' tag
http://www.ukoln.ac.uk/web-focus/events/online/best-practice-models-2011/
Email:[email protected]:http://twitter.com/briankelly/
Blog:http://ukwebfocus.wordpress.com/
AboutThis talk describes a risks and opportunities framework which is intended to document possible risks in using social Web services and risk minimisation strategies.
A centre of expertise in digital information management
www.ukoln.ac.uk 3
Opportunities & Challenges
A centre of expertise in digital information management
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Web2MemeMap, Tim O’Reilly, 2005
Characteristics Of Web 2.0• Network as platform• Benefits of scale • Social Web• Clean URIs• Remix and mash-ups
Syndication (RSS)• Architecture of participation
Blogs & wikis Social networking,
tagging & sharing• Trust and openness
Web 2.0A Non-technical Perspective on Web 2.0It’s not just about the technological aspects, it’s about
rethinking ownership and use of services and content
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www.ukoln.ac.uk 5
Web2MemeMap, Tim O’Reilly, 2005
Characteristics Of Web 2.0• Network as platform• Benefits of scale • Social Web• Clean URIs• Remix and mash-ups
Syndication (RSS)• Architecture of participation
Blogs & wikis Social networking,
tagging & sharing• Trust and openness
Web 2.0A Non-technical Perspective on Web 2.0It’s not just about the technological aspects, it’s about
rethinking ownership and use of services and content
Are these features or bugs?!
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www.ukoln.ac.uk 6
It’s About The Individual!How do you relate to a world in which the focus of the Social Web is the individual. Challenges posed:
• ‘It’s my space’• ‘Sustainability• Privacy• Editorial control• Branding• …
A centre of expertise in digital information management
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Why Use the Social Web?
7 http://www.flickr.com/photos/quelsaa/2080736454/sizes/o/
A centre of expertise in digital information management
www.ukoln.ac.uk 8
A centre of expertise in digital information management
www.ukoln.ac.uk
Facing The ChallengesWe have:
• Been early adopters• Identified benefits• Carried out advocacy work
We now:• Wish to embed approaches widely• Engage with wider group of stakeholders• Understand and address legitimate
concerns
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A centre of expertise in digital information management
www.ukoln.ac.uk
Facing The ChallengesWe have:
• Been early adopters• Identified benefits• Carried out advocacy work
We now:• Wish to embed approaches widely• Engage with wider group of stakeholders• Understand and address legitimate
concerns
10
I’ve paid £9K for this course & the service has stopped working.
I’ll sue!
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www.ukoln.ac.uk
Risks and IWMW 2006Risk assessment approach initially developed for IWMW 2006
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Risk Management
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Risks and IWMW 2006Summary of the risks
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Risk Management
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Risks and IWMW 2006
There are also risks in doing nothing
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Risk Management
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Copyright RisksR = A x B x C x Dwhere
R is the financial risk; A is the chances that what has been done is infringement; B is the chances that the copyright owner becomes aware of
such infringement; C is the chances that having become aware, the owner sues; D is the financial cost (damages, legal fees, opportunity costs
in defending the action, plus loss of reputation) for such a legal action.
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Note this is a device aimed at providing a new way of looking at copyright issues
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Legal RisksFactors to bear in mind:
• Commercial use: a rights owner who later becomes aware of the use of their work may be more likely to pursue an action for infringement of copyright than if the work is being purely used for educational purposes.
• Particularly sensitive subject areas: music, geographic data, literary works by eminent authors and artistic works including photographs and drawings.
• Is there any track record of the contributor ignoring legal niceties in the past?
• Is there any track record of a particular third party having complained before?
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Reducing the Legal RisksApproaches:
• Have clear and robust notice and take down policies
• Have procedures with a clear address given for complaints
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Example from JORUM Procedures to Deal with Queries, Alerts and Complaints
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Biases
Subjective factors
Towards a Framework
“Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Services”, Museums & the Web 2009 conference
IntendedPurpose
Benefits
Risks
Missed Opps.
Costs
RiskMInimisation
Evidence
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Biases
Subjective factors
Towards a Framework
“Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Services”, Museums & the Web 2009 conference
IntendedPurpose
Benefits
Risks
Missed Opps.
Costs
• Application to existing services
• Application to in-house development
• …
RiskMInimisation
Evidence
A centre of expertise in digital information management
www.ukoln.ac.uk 19
Biases
Subjective factors
Towards a Framework
“Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Services”, Museums & the Web 2009 conference
IntendedPurpose
Benefits
Risks
Missed Opps.
Costs
• Sharing experiences
• Learning from successes& failures
• Tackling biases• …
• Application to existing services
• Application to in-house development
• …
RiskMInimisation
Evidence
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www.ukoln.ac.uk
Considering All StakeholdersJane Seale developed a stakeholder model for accessibility of learning resourcesThis can be applied more widely:
• Who are your main stakeholders?
• What are their concerns?• How do you address their
concerns?
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Accessible design is a challenge which may require risk management approaches
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Using The Framework
Use of approach in two scenarios: use of Twitter & Facebook
IntendedPurpose
Benefits
Risks
Missed Opps.
Costs
RiskMInimisation
Evidence
Example is based on personal and institutional uses of Social Web services
CommunitysupportRapid feedback
Policies
Low?
Twitter for individuals
Marketing, community
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www.ukoln.ac.uk 22
Using The FrameworkOrganisational Fb page
Marketing events,…
Large audiences
Ownership, privacy, lock-in, effortMarketing opportunities
Low?
Use of approach in two scenarios: use of Twitter & Facebook
IntendedPurpose
Benefits
Risks
Missed Opps.
Costs
RiskMInimisation
Evidence
Workflow
CommunitysupportRapid feedback
Policies
Low?
Twitter for individuals
Marketing, community
A centre of expertise in digital information management
www.ukoln.ac.uk
Using The Framework
23
Template for the framework.
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Storm arrives for Google: loss of access to Gmail for some users on 28 Feb 2011 for a few days
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Storm arrives at Bath Uni: loss of access to email for all users on 28 Feb 2011 for over a week
A centre of expertise in digital information management
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DiscussionSome thoughts:
• Do we need to adopt a risk assessment & management approach?
• Is this approach suitable?• How can it be implemented?• What issues would you like to raise?
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A centre of expertise in digital information management
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The future is exciting - but organisations will need to address the challenges.
Conclusions
Acknowledgments to Michael Edson for the Web Tech Guy and Angry Staff Person post / comic strip
A centre of expertise in digital information management
www.ukoln.ac.uk 28
The future is exciting - but organisations will need to address the challenges.
Conclusions
Acknowledgments to Michael Edson for the Web Tech Guy and Angry Staff Person post / comic strip
A centre of expertise in digital information management
www.ukoln.ac.uk 29
The future is exciting - but organisations will need to address the risks!
Conclusions
Acknowledgments to Michael Edson for the Web Tech Guy and Angry Staff Person post / comic strip
