Upload
krishna-de
View
6.150
Download
0
Tags:
Embed Size (px)
DESCRIPTION
A guide to Facebook Pages for colleges and universities. This Facebook Guide includes 10 questions to consider before setting up your Facebook Page. It also includes best practice case studies of colleges and universities on Facebook in terms of the design and content publshed on their Facebook Page. If you have an example of a college or university Facebook Page you think should be included in this guide contact the author Krishna De (http://www.Facebook.com/BizGrowthMedia ot http://www.BizGrowthNews.com).
Citation preview
Biz Growth Guide to Facebook Pages In Education © Krishna DeBizGrowthNews.com
A Guide To Facebook Pages ForColleges and Universities
Biz Growth Guide to Facebook Pages In Education © Krishna DeBizGrowthNews.com
What Is Included In This Ebook?
1. Ten questions to consider before developing your Facebook Page
2. 14 best practice examples of features and content included in colleges anduniversities in Facebook Pages from the US and the UK
3. Additional resources to support you
Biz Growth Guide to Facebook Pages In Education © Krishna DeBizGrowthNews.com
10 Questions To Consider When Developing Your Page
1. Why will someone want to ‘Like’ and become a member of your community onFacebook?
2. Have you developed a Facebook engagement policy/statement to publish on yourPage which references that you will delete comments if inappropriate?
3. Who is going to manage updating content to your Page? When and how will they betrained to update and manage your Page?
4. How frequently will you post content to your Page? Do you have a content calendar?5. What exclusive content could you ‘share’ on Facebook?6. How will you promote your Facebook Page so people know to join you?7. What multimedia content can you share e.g. videos, photos, audio? (Check you have the
digital rights to post that content)
8. How can you engage other members of the Faculty/School to get involved?9. How will you monitor the success of your Facebook Page? (www.Facebook.com/Insights is
a useful tool)
10. What other support do you need to get started and who can help you?
Biz Growth Guide to Facebook Pages In Education © Krishna DeBizGrowthNews.com
HarvardUniversity
Feature:Customising a‘Welcome’ tab withlinks to key pages ontheir website
Biz Growth Guide to Facebook Pages In Education © Krishna DeBizGrowthNews.com
Salford University
Feature:Customised‘Welcome’ tab withlinks to key pages ontheir website
Biz Growth Guide to Facebook Pages In Education © Krishna DeBizGrowthNews.com
Texas A&MUniversity
Feature:Customised‘Welcome’ tab witha video, links to keypages on theirwebsite, resourcesand Twitter
Biz Growth Guide to Facebook Pages In Education © Krishna DeBizGrowthNews.com
Texas A&MUniversity
Feature:Tone and style ofwriting and acustomised profilepicture
Biz Growth Guide to Facebook Pages In Education © Krishna DeBizGrowthNews.com
Fordham University
Feature:Using the box belowthe profile picturefor key links e.g. howto apply and FAQpages on the mainwebsite
Biz Growth Guide to Facebook Pages In Education © Krishna DeBizGrowthNews.com
NYC Dept Education
Feature:Using the box belowthe profile picture tohighlight a link totheir social mediapolicy and theiremail address
Biz Growth Guide to Facebook Pages In Education © Krishna DeBizGrowthNews.com
University of Miami
Feature:Creating a tab forFAQ’s and an ‘Ask’feature
Biz Growth Guide to Facebook Pages In Education © Krishna DeBizGrowthNews.com
Tufts University
Feature:Integrating tabswhere you can findtheir YouTube andTwitter and settingtheir Page to seecontent from themand others
Biz Growth Guide to Facebook Pages In Education © Krishna DeBizGrowthNews.com
Texas A&MUniversity
Feature:Integrating on theWall key links e.g.gifts, wallpapers
Biz Growth Guide to Facebook Pages In Education © Krishna DeBizGrowthNews.com
Harvard University
Feature:Customising a tab tofeature the 2010commencement(graduation)
Biz Growth Guide to Facebook Pages In Education © Krishna DeBizGrowthNews.com
Harvard University
Feature:Featuring the otherHarvard UniversityFacebook Pages in‘Favourite Pages’
Biz Growth Guide to Facebook Pages In Education © Krishna DeBizGrowthNews.com
Stanford University
Feature:Customisedapplication to enablestudents, alumni andparents to sharestories about theirscholarship andencouraging gifts
Biz Growth Guide to Facebook Pages In Education © Krishna DeBizGrowthNews.com
Oxford University
Feature: A FacebookPage for the alumniand featuring eventsthat are taking place
Biz Growth Guide to Facebook Pages In Education © Krishna DeBizGrowthNews.com
Salford University
Feature:Customised ‘Video’tab – one of thevideos featuresstudentstestimonials aboutstudying at Salford
Biz Growth Guide to Facebook Pages In Education © Krishna DeBizGrowthNews.com
Social media marketing video tutorialswww.YouTube.com/BizGrowthTv
Social media marketing blogswww.BizGrowthNews.com
www.Krishna.me
For the latest news follow Krishna De at
www.Twitter.com/KrishnaDe
Access 5 free Social Media Marketing audios:
www.Facebook.com/MarketingMentor
Find Facebook Marketing resources:
www.Facebook.com/BizGrowthMedia