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A crash course on creativity ARE YOU PAYING ATTENTION? Arali Gomez
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A Crash Course on Creativity
Assignment 2:
ARE YOU PAYING ATTENTION?
By: Verónica Gómez
INTERCERAMIC
Store 1
First impression:
Closed Doors
L a r g e S i g n
Is uncomfortable
Helvetica or Arial Font
Looks like a serious store
You feel small
Enviroment:
Colors: gray, red, black, white
Bright Clear Floor
Is a serious place
High ceilingsI feel very small
Looks elegant
Brigthly, quietly, coldI feel observed
The store has enough merchandiseThe merchandise looks expensive
Personnel:
Friendly people
Without Uniform, but looks serious
Equitable treatment
Looks elegant and match with the store images
Women between 25 and 30 years
Products:
The first product:
Products arranged:
Location:
By collections, and prices
The cristal tiles, were in the entrance
Most of the products are at eye level,
and are easy to find, the prices are all in
the same place of the product.
Costumers:
Most of the costumers are with someone else
Age and gender:
Attitude:
Most of the clients are women between
30 and 40 years old
They are family, husbands or architect-client
Most of the costumers are browsing, and
they touch the products, for textures.
PLAZA DE LA TECNOLOGÍA
Store 2
First impression:
Opened Doors
Medium Sign
Feels Welcome
Rounded Font
You feel with curiosity
Enviroment:
Colors: cristal, white , gray
Clear Floor, Looks dirty
Low and Opaque ceilings
I feel pinched
Looks careless
Brigthly, noisy, hot
Was to much people and I feel suffocated
The smell:Always smell like food
The store crowed with merchandise
The merchandise looks cheap
Personnel:
Weird people
Without Uniform, informal look
Equitable treatment
Match with the store images
Men between 18 and 25 years old
Products:
The first product:
Products arranged:
Location:
There are many posts or stands and are
arranged by product type
Videogames and t-shirts
Most of the products are at eye level, but
are difficult to find because they are
crowded
Costumers:
Most of the costumers are with someone else
Age and gender:
Attitude:
Most of the clients are boys and girls
between 13 and 17 years old
They are friends
Most of the costumers are on a mission.
OXXO
Store 3
First impression:
Closed Doors
L a r g e S i g n
But feels welcome
Rounded Font
Looks like a good franchise
but this a good scale, not feeling that falls
over
Enviroment:
Colors: gray, red, yellow
Bright Clear Floor
Is a ordinary place
Average height ceilingI feel comfortable
Looks clean
Brigthly and coldI’m not much time there
The store has enough merchandiseThe merchandise looks well
Personnel:
Friendly people
Without Uniform
Equitable treatment
but with an apron
Men between 30 and 45 years
Products:
The first product:
Products arranged:
Location:
By type of product
The beer
The products are easy to find, the prices
are easy to see. In these place are
impulse items near the cash register.
Costumers:
Most of the costumers are alone
Age and gender:
Attitude:
Most of the clients are men between 20
and 40 years old
Are input through output
Most of the costumers are on a mission,
go directly to the product.
MATERIALES AMERICA
Store 4
First impression:
Closed Doors
Small Sign
But Feels Welcome
Fun Font
It isn’t well known that both inside
Enviroment:
Colors: Blue and white
Brown floor
Looks homemade
High ceilingsBut I feel comfortable
is not something that you take notice
Not to much Brigthly, is a little noisy.
The noise comes from the people and
the phones
The store crowed with merchandisethere are many things on the walls
Personnel:
Friendly people
Without Uniform, informal look
Equitable treatment
Match with the store images
Men between 18 and 30 years old, they
are always smiling
Products:
The first product:
Products arranged:
Location:
The product are arranged by product type
Tiles and mosaics
Most of the products are at eye level, but
are difficult to find because they are
crowded
Costumers:
Most of the costumers are alone
Age and gender:
Attitude:
Most of the clients are men between 25
and 40 years old
Most of the costumers are on a mission.
BERSHKA
Store 5
First impression:
Opened Doors
M e d i u m S i g n
But doesn’t feel welcome, because the
guard
Helvetica or Arial Font
Looks like a fashion store
I feel like outsider
Enviroment:
Colors: black, white
Bright Clear Floor
Is a serious place
Medium High ceilingsI feel very comfortable
Looks elegant
Brigthly, noisy, hotI feel soffocated
The store has enough merchandiseThe merchandise looks expensive
Personnel:
Bothersome people
Without Uniform, but looks fashionThey use clothes of the store
Women between 18 and 25 years
Products:
The first product:
Products arranged:
Location:
By collections and colors
The clothing mannequins entry
Most of the products are at eye level,
and are easy to find, the prices are all in
the same place of the product.
Costumers:
Most of the costumers are with someone else
Age and gender:
Attitude:
Most of the clients are women between
20 and 25 years old
They are friends or couple.
Most of the costumers are browsing, and
touch the clothes to prove it
TIENDA POPULAR
Store 6
First impression:
Opened Doors
Large Sign
Feels Welcome
Arial Font or like that
The walls labeled with large sign on the wall
Enviroment:
Colors: Blue and white
Concrete floor
Looks homemade
Low ceilingsBut I feel comfortable
Looks like not finished
Not to much Brigthly, is a little noisy.
The noise comes from the clients
The store crowed with merchandisethere are many things on the shelves
Smell.Always smell like dog food
Personnel:
Friendly people
Without Uniform, informal look
Treatment
Match with the store images
One woman and one man
Best treated neighbors
Products:
The first product:
Products arranged:
Location:
The product are arranged by product type
Dog food and Juices
Most of the products are at eye level, but
are difficult to find because they are
crowded
Costumers:
Most of the costumers are alone
Age and gender:
Attitude:
Most of the clients are women between
30 and 60 years old
Most of the costumers are on a mission.
