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FROM 92% TO SOLD OUT
YMCA CAMP KITAKI
AS BORROWED FROM MANY OTHER CAMPS.
ONE CAMP’S JOURNEY
SELLING OUT IS PRICELESS
-Somebody Smart
BIG STUFF, BIG RETURNS
TECHNOLOGY/MARKETING
▸ Website
▸ Online Registration (Formstack)
▸ Splitting print media into a New Camper and Return Camper messaging
▸ Splitting email marketing into smaller segments
▸ Moving things 1 week earlier; annually
▸ Last minute discount email
ENGAGEMENT MARKETING
ENGAGEMENT MARKETING
MEET FAMILIES
▸ Before and after school programs
▸ Fundays (schools out days)
▸ Community Events
▸ In Schools (Kitaki Campfire)
▸ Displays at Branches
▸ T-Shirt Weeks
ENGAGEMENT MARKETING
CONNECT WITH FAMILIES
▸ Kitaki Dinner Party
▸ Downloadable Party Pack
▸ Christmas Cards
▸ Kitaki Valentines
▸ Resident Camp Access Grant
▸ Yard Signs
▸ Car Window Art Contests
▸ Essay Contest
ENGAGEMENT MARKETING
DISPLAY AND MEDIA
▸ Flexible and Good Looking Display
▸ Short Teaser Video (kid focused)
KITAKI HOLIDAYS
KITAKI HOLIDAYS
SPECIAL EVENTS - TARGET WEEKS
▸ Uhari Day
▸ 4th of July
▸ Kitaki’s Birthday
▸ Ikatik Yad
▸ Make sure kids know it only happens once a year.
KITAKI HOLIDAYS
UHARI DAY
▸ Color war
▸ 4 Societies tied to creed/values
▸ Opening Ceremonies
▸ Feats of Strength and Courage
HOW WE TALK ABOUT NEXT YEAR
IF CAMP IS GOOD, THEN MORE CAMP IS BETTER.
HOW WE TALK ABOUT NEXT YEAR
HOW WE TALK ABOUT NEXT YEAR
THREE THINGS WE WANT KIDS TO FEEL▸ 1. Camp was an
overwhelmingly positive experience.
▸ 2. Camp will miss me if I don’t come back.
▸ 3. There is more for me here.
“CAMP WON’T BE THE SAME WITHOUT YOU.”
Kitaki Staff
HOW WE TALK ABOUT NEXT YEAR
CAMP KITAKI IS YOUR CAMP NOW.
HOW WE TALK ABOUT NEXT YEAR
WE NEED YOU TO TAKE SOME CAMP MAGIC WITH YOU, AND LEAVE SOME OF YOUR OWN MAGIC WITH US.
Campfire Speech
HOW WE TALK ABOUT NEXT YEAR
HOPE TO SEE YOU BACK NEXT YEAR, JOSH.
Full time staff
HOW WE TALK ABOUT NEXT YEAR
CAMP IS IMPORTANT. CAMP IS THE PLACE PEOPLE SAY THEY CAN BE THEMSELVES.
Staff
HOW WE TALK ABOUT NEXT YEAR
HOW WE TALK ABOUT NEXT YEAR
PINNACLE PROGRAMS
▸ Leadership
▸ Niobrara
▸ Challenge Ranch
▸ SK Program (CIT Program)
▸ Essay about what camp means
HOW WE TALK ABOUT NEXT YEAR
END OF WEEK PROCESSING
▸ Meet with Unit Leader
▸ Small Group Processing Conversations
▸ Practicing what parents will ask kids
▸ Unit Leader highlights next year’s options
▸ Thank You Notes - Uhari Day
TELL YOUR PARENTS WHY CAMP MEANS SO MUCH TO YOU.
Future Jason
HOW WE TALK ABOUT NEXT YEAR
HOW WE TALK ABOUT NEXT YEAR
YEAR AWARDS
▸ Historically started at 5
▸ Revamped due to branding - I wanted it to feel like something was missing if they don’t come back
▸ Decided we started to late.
▸ Added 3 and 4 year awards. (Story)
▸ Print list in DH (kids can show off next time at camp)
HOW WE TALK ABOUT NEXT YEAR
NEXT SUMMER REGISTRATION
▸ Used to use leftovers giveaways
▸ Now buy special stuff
▸ Some camps use shirts that staff wear on the last day
▸ Hats, Mittens, Scarves
▸ Staff can’t have them
▸ Stickers
▸ Closing Day Questions
PROGRAM OVERHAUL
PROGRAM OVERHAUL
THE REALIZATION
▸ “Summer Camp” conundrum
▸ On paper we were the same from ages 9-14
▸ Stuff had stagnated
▸ Juniors Camp
PROGRAM OVERHAUL
SETTING GOALS
▸ Had big conversations about each program.
▸ Set up goals for each program to help us differentiate them.
▸ Use the goals to make decisions about which activities we would offer.
▸ Publish to parents
▸ Trailblazers Versus Leadership
PROGRAM OVERHAUL
▸ Each of our programs are designed with specific goals and outcomes in mind. These goals are used to determine which activities should be part of the experience. As a part of Leadership Camp:
▸ Leadership campers will…
▸ 1) Learn to work successfully with a wide range of people and
▸ personalities.
▸ 2) Understand their role in the group’s success.
▸ 3) Practice being a positive role model.
▸ 4) Take ownership of their camp experience.
PROGRAM OVERHAUL
▸ Trailblazers campers will…
▸ 1) learn to identify their strengths and communicate those strengths to others.
▸ 2) set goals and challenge themselves in a safe, supportive environment.
▸ 3) experience an increase in self-confidence as a result of the achievements and connections made during the week at camp.
▸ 4) learn to be more self-reliant.
PROGRAM OVERHAUL
INCREASING PROGRAM IDENTITY
▸ Renaming
▸ Restructuring staff supervision
▸ Program Badges
▸ Program Bandana
PROGRAM OVERHAUL
INSTILLING PROGRESSION
▸ Using goals and identity
▸ Rebuilding program slippage
▸ Juniors Versus Discoverers Cook Out
PROGRAM OVERHAUL
PROGRESSION OUTCOME
▸ Program plan for each area that includes how you set up, different games, etc.
▸ Archery
▸ Lake
▸ Clubs versus Clinics
▸ Older campers giving the spiel
THERE IS SOMETHING MORE FOR ME HERE
THERE IS SOMETHING MORE FOR ME HERE
LEADERSHIP CAMP
▸ Pinacle program
▸ Highlight it during the week
▸ Moved them closer during Campfire
▸ They lead a chapel and a part of campfire
THERE IS SOMETHING MORE FOR ME HERE
NIOBRARA/CHALLENGE RANCH
▸ Niobrara:
▸ Send off and welcome back
▸ Paddle Presentation
▸ Challenge Ranch Camp
▸ Trail Master Medal
▸ Mounted Color Guard
THERE IS SOMETHING MORE FOR ME HERE
LANTERN LEADERS
▸ We needed something that an individual could look at and say “I want that to be me in the future”
▸ Created a new Campfire Closing tradition
▸ Involve fire
▸ Special Vespers, Location, Story
THERE IS SOMETHING MORE FOR ME HERE
COUNSELOR REPORTS
▸ Program Recommendation
WORKING WITH KIDS
WORKING WITH KIDS
STAFF TRAINING
▸ Smaller Groups
▸ Better Hiring: start earlier
▸ Better Culture: Recognitions, Non Violent Communication
▸ Higher expectations for returning staff/better return interviews
▸ Push Things Down
WORKING WITH KIDS
KID STUFF
▸ Cabin Meetings
▸ Choice
▸ Superday/Freeplay
WORKING WITH KIDS
PARTNERING WITH PARENTS
▸ Before Camp
▸ More Tours
▸ More Conversations
▸ During Camp
▸ More Phone Calls Home
▸ “The Positive Call”
TRY THINGS DIFFERENTLY.
