Toilet FinderThomas Ronayne, Euan Donovan-Hill, Chris Stone and Jesal Pankhania

Our app’s aims

Our app is aimed at anyone who needs to use the toilet while they’re out and about but do not know where the nearest one is.

We think this app might be especially useful for parents with young children and people with disabilities as they may struggle to always find toilets with the correct facilities for their needs such as ramps or baby changing facilities.

The core problem our app addresses

A common problem that people face is being out in an area that is unfamiliar to them and they get stuck out and about without knowing where the nearest toilet is.

The question our app answers

Our app’s aim is simple:

“Where is the nearest toilet (perhaps with disabled or baby changing facilities) and how do I get there?”

Key Insight Statements

People often find the need to go to the toilet while they’re out in public, but they might not know where the nearest toilet is (perhaps with disabled access or baby changing facilities) – instead of pestering people on the streets (which may not always give you the nearest or even answer your question at all) it is far more convenient to pull out your smartphone and quickly load up an app that can tell you within a matter of seconds

Target Audience

Our target audience is quite a large, broad and general group – whoever needs to use the toilet.

However, we also plan to cater to people with disabilities and young children by implementing a feature that allows to search for the nearest toilet with disabled access and baby changing facilities.

Current Competition

One app that currently exists that also helps people find toilets is “Toilet/Bathroom Finder” by BeTomorrow. However, the customer reviews on this app suggest that this app could be improved by:

Preloading shops that do not require purchases to use their toilets.

If the location given is called “Jim’s Coffee” then instead of giving an address, the name of the shops should be given instead.

If the toilet is in a business, then opening and closing times may be useful

Add an option to indicate whether you plan to walk or drive to the toilet.

Have an interface that can be adjusted, so that text can be larger or smaller.

Core Feature

As our app name suggests, this app will aid people in finding their nearest toilets.

This is important as we should focus on nothing but finding them the nearest toilet. As people using this app are likely to need the toilet very quickly, it is vital that the user flow is easy and intuitive so that they don’t spend too long getting to the toilet.

Flow of app

We think that because the consumer of our app will need to use it quickly, we should remove all features that aren’t needed and that would only serve to slow down the user. Therefore the app should be reduced into as few interfaces as possible.

Wireframe App

Wireframe App

Wireframe App

Data, Content and Feasibility

Our app would require data on toilets, their locations; how to get to them; whether they are part of a shop or not and if the have disabled access and baby changing facilities

However, other than the collection of data on toilets, our app requires little other than navigational data.

Business Model

As many apps on both the Google Play Store and the Apple App Store, our app shall follow the idea of a free app.

However, in order to generate income, our app shall rely on what should be subtle advertisements in the app’s interface, preferably at the bottom or top of the screen.

Marketing

Our app’s three core marketing strategies shall be:

a) Word of mouth, if this app is good, then often friends will share round the app.

b) The consumer’s need for a toilet finding app – a quick search on the Play Store will hopefully point them towards our app.

c) Social Media is an extremely popular online medium that is free for all of its users, by creating an online page we should be able to spread our app to a large amount of people for free.