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Competitive Dairy Value Chains in South-East Asia Asian dairy: Gain or Pain? December 2010 Mr. Siebren van der Zwaag, DVM Director

7.3 business presntation_-the_friesian

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On December 8 and 9, a Dairy Expert Roundtable Meeting on “Competitive Dairy Value Chains in Southeast Asia” was held in Muak Lek, Thailand. In this regional meeting, participants from six countries in Southeast Asia discussed how the relatively small dairy value chains could be more competitive and sustainable.

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Page 1: 7.3 business presntation_-the_friesian

Competitive Dairy Value Chains in

South-East Asia

Asian dairy: Gain or Pain?

December 2010

Mr. Siebren van der

Zwaag, DVM

Director

Page 2: 7.3 business presntation_-the_friesian

“Seeing is believing”

“Result oriented means team work”

“Learning by Doing principles”

“Time for changes”

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� 2001: Established at Leeuwarden, The Netherlands

� 2003: Extension of team and its activities

� 2010: 8 staff members + associated experts

� Implementation: 250 Agricultural projects in 41 countries

� Core business: Professional dairy development in small scale – medium scale – large scale

� Focus: Vietnam, Indonesia, China, Nigeria, Russia, Ukraine, Balkan- and Middle-East regions.

www.thefriesian.nl

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� First (inception) phaseFirst (inception) phaseFirst (inception) phaseFirst (inception) phase

� ACTIVITIES: investigations.........

- Partners, Authorities & (local) government

- Project location(s)

- Infrastructure & logistics

- Regional information

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Investigation actual situation in rural areas

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Investigation local dairy situation and its

trends

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� Second phase: Implementation of programSecond phase: Implementation of programSecond phase: Implementation of programSecond phase: Implementation of program

� Selection and training of local staff

� Selection of demonstration sites

� Change of hardware (f.e. barn equipment)

� Use of analyze equipment and data registration

� Implementation of new farm development and strategies!

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Start: always select a motivated team of experts!

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Transfer of knowledge: theory and practise

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Introduction of other technology and hardware

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Old farming situation!

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New dairy situation: cow comfort and......improved working

circumstances for animals and people

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Input latest techniques: analyse equipments for SCC

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Discussions and demonstration to local farming families

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On-farm talks between Producers and Processors: its all about

Cost reduction & Food Safety!

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� Major Result: Major Result: Major Result: Major Result: Better & efficient daily dairy farm management routines, wherein milk quality thus food safety food safety food safety food safety for consumers safeguarded by all working in the dairy chain!

Herein: care for......Herein: care for......Herein: care for......Herein: care for......

� Animal Welfare

� Environmental protection (aim for: energy-neutral)

� Working circumstance people

� Profitability = income for all working in the dairy chain!

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Farmers copy new technology and inputs

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Animal- and environmental friendly dairy farming

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Quality Risk Management Systems: safe production against a low

cost-price per kg milk leads to improved farmers income

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� Only accept ‘Reliable partners’� Recognize but accept cultural differences� Input of realistic budgets & availability credit facilities

� Remember: Developments in dairy are always on the long-term (min. 2 to 5 years)

� PracticalPracticalPracticalPractical implementation (f.e. + visit to the Netherlands)

- “Learning by doing aspect”- “Seeing is believing aspect”

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‘NO GAIN WITHOUT PAIN’

Only professionals can do the job!

Contact us: www.thefriesian.nl