Public Service

Announcements

Save Lives

By Sahir RafayEnglish III

The Distracted Driving Case

Any activity while driving is a distraction!

The Distracted Driving Case

Any activity while driving is a distraction!

• Texting

• Using a cell phone or smartphone

• Eating and drinking

• Talking to passengers

• Grooming

• Reading, including maps

• Using a navigation system

• Watching a video

• Adjusting a radio, CD player, or MP3

player

Distraction.gov

The Distracted Driving Case

The Facts!

The number of people killed in

distraction-affected crashes …was

3,328 in 2012. An estimated

421,000 people were injured in

motor vehicle crashes involving a

distracted driver, this was a nine

percent increase from the

estimated 387,000 people injured

in 2011.Distraction.gov

The Distracted Driving Case

The Facts!

government-fleet.com

Public Service

AnnouncementsSave lives

Educate on the dangers on distracted driving

Help people relate

Are affective

“At any given daylight moment across America,

approximately 660,000 drivers are using cell

phones or manipulating electronic devices

while driving, a number that has held steady

since 2010”

Distraction.gov

What About the Critics?Ads do not reach everyone

Viewers of PSAs say “That’s not me”

Ads may not be effective

But IMAGES are POWERFUL

Public Service Announcements

DO Work

Public Service

Announcements

DO Work

According to the National Highway Traffic

Safety Administration (NHTSA), “strong

public education campaigns can—and do—

change unsafe driving behaviors."

EMS World

Even if they

save just one

life!

Public Service Announcements Help Reduce Distracted Driving Incidents

References

Clifford, Stephanie. "Some Doubts About Scare Tactics on Drivers Who Text."

The New York Times. The New York Times, 31 Aug. 2009. Web. 24 July 2014.

http://www.nytimes.com/2009/09/01/technology/01distracted.html?_r=0

"DOT Runs First-Ever National Campaign Against Distracted Driving."

EMSWorld.com. N.p., 16 Apr. 2014. Web. 18 July 2014.

http://www.emsworld.com/article/11410637/dot-runs-first-ever-national-

campaign-against-distracted-driving

"Faces of Distracted Driving: Get the Message PSA." YouTube. YouTube, n.d.

Web. 24 July 2014. https://www.youtube.com/watch?v=vjmlv1rbGKE

"Distracted Driving | Facts and Stats | Texting and Driving." Distracted Driving |

Facts and Stats | Texting and Driving. Distraction.GOV, n.d. Web. 14 July 2014.

http://www.distraction.gov/content/get-the-facts/facts-and-statistics.html