7Rs of Logistics

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Group 4:Agin P Jose Anna Mary PhilipLakshmi PrakashAsif YahyaAditya VenchamalaNaigin AntonyAravind PS

7Rs of LogisticsRight ProductWhile designing/manufacturing/selecting a product, the organization should look into potential issues that can arise during transportation. Special packaging requirements, for example, can arise from the product’s weight or bulk, its shape or its fragility and distance of transportation. Product when designed properly will greatly facilitate logistics if they ensure a certain level of standardization in the product’s measurements during the design will make packaging, warehousing, product handling and transport considerably easier.

Right CustomerThe right customer is about finding the customer and creating an awareness about our product and services. The greatest challenge involved in this would be to identify the customer to be targeted. The solution to finding the right customer wold be to do a market research. A market research would give an insight into whom we are supposed to target. Then as per the budget one would choose which marketing strategies to employ so that the right people knows about our product and how to access the product.

Right QuantityThe right quantity plays a key role in logistics. If we don’t meet the demand of product, we will ultimately loose some chance of making money. Also if we have excess quantity our warehousing expenses and other associated expenses will increase. So the production must be in a balance to cater the demand and must not make huge inventory cost.

Right ConditionThe right condition in logistics is about the safe delivery of the proposed product. The quality of the products should be maintained till the time it reaches the end user or the customer. The distribution strategy should be such that it is preserving the quality of the product without increasing the overhead costs.

Right PlaceThe demand for your product may vary depending on geography and demography and other factors. It is necessary to understand from doing extensive market research the exact place that needs to be targeted, as certain areas might have demand for the product whereas the other areas might not care about the product at all. After choosing the place it is important to choose a distribution strategy that would satisfy the demand without oversupplying or undersupplying the product at any given point.

Right Time

Timing is very essential, even if everything else in the process is done accurately the entire process can fail if the timing is not right. For example it is essential to have the products on the shelves or in stock at the right time to cater to the demand if the product demand is not met at the right time it might be lost to competition. Timing is everything in this form of business. It is important to make a schedule and stick to it in order to facilitate a smooth and efficient functioning.