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Chicago • November 4–7, 2013 • #SESCHI @SESConf 7 Habits of Highly Successful Bloggers Dan Cristo Director of SEO Innovation

7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

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Learn about the 7 habits highly successful bloggers from Dan Cristo, Catalyst's Director of SEO Innovation, in his presentation at SES Chicago on November 2013.

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Page 1: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago • November 4–7, 2013 • #SESCHI @SESConf

7 Habits of Highly Successful BloggersDan CristoDirector of SEO Innovation

Page 2: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

State of Blogging

Source: http://blogging.org/blog/blogging-stats-2012-infographic/, http://technorati.com/social-media/article/state-of-the-blogosphere-2011-part3/page-2/

42,000,000 blogs in the US

About 25% of corporate blog

receive over 5,000 visits a month

Page 3: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

State of Blogging

Source: http://blogging.org/blog/blogging-stats-2012-infographic/, http://technorati.com/social-media/article/state-of-the-blogosphere-2011-part3/page-2/

42,000,000 blogs in the US

About 35% of professional blogs receive over 5,000

visits a month

Page 4: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

7 habits of highly successful bloggers

Self-Discovery1. Focused2. Disciplined3. Relationship driven4. AuthenticSelf-Improvement5. Delegate responsibility6. Concise7. Persistent

Page 5: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

FocusSuccess isn’t merely what you do,

it’s also what you choose not to do.

Page 6: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

How has your focus changed over the years?

Gini Dietrich @ginidietrich http://SpinSucks.com

Page 7: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

3 Tips for Blogging Focus

1. All content aligns to clear mission statement2. Build a profile of your primary reader3. Set specific goals, and review daily

Page 8: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

Discipline“If a man doesn’t work, he shouldn’t eat.”

Page 9: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

When do you find time to write?

Mark Schaefer @markschaefer http://BusinessGrow.com

Page 10: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

3 Tips for Blogging Discipline

1. Block 2-3 writing hours early in the day2. Publish at the same time throughout the week3. Respond to every single comment

Page 11: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

AuthenticityWhy would buy from someone you don’t trust?

Page 12: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

How did your blog find a unique voice?

Gini Dietrich @ginidietrich http://SpinSucks.com

Page 13: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

3 Tips for Blogging Authenticity

1. Take a stand - don’t straddle both viewpoints2. Create original content3. Monetize through trust

Page 14: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

Ken Rockwell masters affiliate links through transparency

Page 15: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

Ken Rockwell masters affiliate links through transparency

Powerful stuff!

Page 16: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

Tony Northrup converts without selling out

Page 17: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

Relationships“It takes a village to raise a child.”

Page 18: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

How do you go about building strong relationships?

Ted Rubin @tedrubin http://TedRubin.com

Page 19: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

3 Tips for Relationship Building

1. Look someone in the eye - digitally2. Attend offline events 3. Join a tribe

Page 20: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

3 Tips for Blogging Discipline

Page 21: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

DelegationAre you working IN your business, or ON it?

Page 22: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

What sort of responsibilities do you delegate?

Mark Schaefer @markschaefer http://BusinessGrow.com

Page 23: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

3 Tips for Blogging Delegation

1. Strategically use guest bloggers to free time for strategic thinking

2. Use employees or friends to support sharing and engagement

3. Hire a virtual assistant

Page 24: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

ConcisenessIn a good story, every word counts.

Page 25: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

How do you express ideas in a concise manner?

Ted Rubin @tedrubin http://TedRubin.com

Page 26: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

3 Tips for Blogging Conciseness

1. Post blog ideas in short form to Twitter and Facebook to test engagement

2. Structure content in a reverse pyramid3. Always revise – try to cut 50%

Page 27: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

Successful bloggers are concise

Page 28: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

PersistenceEvery overnight success is 10 years in the making.

Page 29: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

How do you keep motivated?

Page 30: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

3 Tips for Blogging Persistence

1. Follow your passion2. Don’t be a perfectionist3. Build a support system

Page 31: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

Build a blogger support system

Page 32: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

7 habits of highly successful bloggers

Self-Discovery1. Focused2. Disciplined3. Relationship driven4. AuthenticSelf-Improvement5. Delegate responsibility6. Concise7. Persistent

Page 33: 7 Habits Highly Successful Bloggers by Dan Cristo | SES Chicago 2013

Chicago | November 4–7, 2013 | #SESCHI | @SESConf

@dancristo

Thank You

Gini Dietrich@ginidietrich

SpinSucks.com

Ted Rubin@tedrubin

Tedrubin.com

Mark Schaefer@markwschaefer

BusinessesGrow.com