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Nick Dodds Managing Director

7 fei vietnam workshop arts festival structures and management roles

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Page 1: 7 fei vietnam workshop  arts festival structures and management roles

Nick DoddsManaging Director

Page 2: 7 fei vietnam workshop  arts festival structures and management roles

DAY TWO – AGENDASession One Recap – different ways of setting up arts festivalStructures and Management RolesSession TwoTimeline for setting up a festivalSession ThreeCase Study – Brighton FestivalDiscussion SessionHow would you set up a new VietnameseFestival?

British Council VietnamFestival Workshop17-20 March 2010

Page 3: 7 fei vietnam workshop  arts festival structures and management roles

DAY THREE – AGENDAMarketing:– Audience Development– Online Marketing– Media and PR

Fundraising:– Governments– Sponsorship– Trusts and Foundations– Individuals

British Council VietnamFestival Workshop17-20 March 2010

Page 4: 7 fei vietnam workshop  arts festival structures and management roles

DAY FOUR – AGENDA

Production and Delivery– Dealing with Artists– Contacts and Agreements– Technical issues

Budgets:– Income sources– Business Planning

British Council VietnamFestival Workshop17-20 March 2010

Page 5: 7 fei vietnam workshop  arts festival structures and management roles

Government led and organised• Often for tourism or economic reasons• Centrally funded• Often traditional artsArtist led and organised• Usually for artistic reasons, developing the artform• Usually a mixture of funding, often more commercial• Often contemporary arts

RECAP -Different ways of setting up an arts festival

British Council VietnamFestival Workshop17-20 March 2010

Page 6: 7 fei vietnam workshop  arts festival structures and management roles

• Programmed Festival – someone is choosing who is going to perform, often an artistic director, and inviting companies and artists to appear. The festival organisation arranges everything, pays the artist, sells the tickets takes the risk.

• Open Access Festival – where anyone can perform and there is no restriction, invitation or judgement to who comes. The festival organisation helps arts and companies to come but they have to arrange and pay for most things themselves. Sometimes known as the Fringe or Off.

• Competitive Festival – more often sports but sometimes in the arts, often with traditional arts from different regions, artist usually have to raise their own money to participate.

RECAP Different ways of setting up an festival

British Council VietnamFestival Workshop17-20 March 2010

Page 7: 7 fei vietnam workshop  arts festival structures and management roles

Government Organised Festival• Shanghai International Arts Festival, ChinaArtist Organised Festival• JacArt, IndonesiaCurated Festivals with Fringes• Edinburgh, Scotland• Avignon, France• Adelaide, Australia.

RECAP Different ways of setting up an arts festival

British Council VietnamFestival Workshop17-20 March 2010

Page 8: 7 fei vietnam workshop  arts festival structures and management roles

RECAPFrequency of the Festival• Every year - annual festivals are most common e.g. Singapore

Arts Festival or Brighton Festival • Every two years – biennial festivals are not unusual e.g

Adelaide Festival or Manchester International FestivalDuration of Festival• Arts festivals tend to be one, two or three weeks long,

sometimes a month, rarely a weekend• Pop festivals tend to be a long weekend – two, three or four

days

British Council VietnamFestival Workshop17-20 March 2010

Page 9: 7 fei vietnam workshop  arts festival structures and management roles

NEW

British Council VietnamFestival Workshop17-20 March 2010

UK FESTIVAL ORGANISATION STRUCTURES• Government

o Central – Arts Councilo Regional/Local – County or City Authority

• Festival Company/Charity• Committee/Board of Directors/Trustees• Festival Management

o Festival Directoro Festival Producer

• Artists/Venues/Audiences

Page 10: 7 fei vietnam workshop  arts festival structures and management roles

British Council VietnamFestival Workshop17-20 March 2010

ARTS FESTIVAL STRUCTURE

Page 11: 7 fei vietnam workshop  arts festival structures and management roles

Festival Committee/Board of Directors/Trustees• Non Executive• Governance• Policy• Strategy• Government Relationships• Fundraising• Not Artistic• Not Managerial – recruit the Festival Director• But Legally Responsible

Key Festival Organiser RolesFor an established and mature Festival

British Council VietnamFestival Workshop17-20 March 2010

Page 12: 7 fei vietnam workshop  arts festival structures and management roles

Festival Director or Artistic Director • The creative force behind the festival, sets the vision, chooses the artists,

outlines the programme• The public face of the festival with an important fundraising role

Festival Producer or Executive Director• Delivers the festival chosen by the artistic director• Responsible for all the logistics of organising the festival• Manages the team for technical production, administration, marketing,

fundraising.

Key Festival Organiser Roles

British Council VietnamFestival Workshop17-20 March 2010

Page 13: 7 fei vietnam workshop  arts festival structures and management roles

Who is Chief Executive/General Director?

• It is important to decide and communicate who is the chief executive officer of the festival. It can be either the Artistic Director or Executive Director but it is often better to have the creative force as the organisation’s lead. Sometimes it is a shared responsibility but this can lead to conflict. If there is a guest artistic director the Executive Director is often the Chief Executive

British Council VietnamFestival Workshop17-20 March 2010

Page 14: 7 fei vietnam workshop  arts festival structures and management roles

Marketing Director• Marketing and Communications• Public Relations• Media Relations• Audience Development• Ticket Sales – Box OfficeSponsorship Director• Fundraising• Commercial sponsorship• Trusts and Foundations• Individual Giving

Key Festival Organiser Roles

British Council VietnamFestival Workshop17-20 March 2010

Page 15: 7 fei vietnam workshop  arts festival structures and management roles

Administrative/Finance Director• Finance• Budgets• Administration• Licence/Insurance

Sponsorship Director• Fundraising• Commercial sponsorship• Trusts and Foundations• Individual Giving

Key Festival Organiser Roles

British Council VietnamFestival Workshop17-20 March 2010

Technical Director/Technical Producer

• Lighting• Sound• Staging• Venues• Crew

Page 16: 7 fei vietnam workshop  arts festival structures and management roles

British Council VietnamFestival Workshop17-20 March 2010

Typical Festival Organisation 1Festival

Committee

Festival Director/General

Director

Finance Director Festival Producer

Marketing Director

Sponsorship Director

Technical Director

Page 17: 7 fei vietnam workshop  arts festival structures and management roles

British Council VietnamFestival Workshop17-20 March 2010

Typical Festival Organisation 2 Festival Committee

Festival Producer/Executive

Director

Finance Director

Technical Producer

Marketing Director

Sponsorship Director

Artistic Director/Guest

Director

Page 18: 7 fei vietnam workshop  arts festival structures and management roles

British Council VietnamFestival Workshop17-20 March 2010

Typical Festival Organisation 3 Festival Committee

Festival Producer

Finance Director Technical Producer Marketing Director Sponsorship Director

Artistic Director

Page 19: 7 fei vietnam workshop  arts festival structures and management roles

British Council VietnamFestival Workshop17-20 March 2010

Festival Organisation

What would work in Vietnam?