Maritime Museum of Denmark

Kulturemuseet Spinderihallerne

Museum of Copenhagen

Naturama

Trapholt

National Gallery of Denmark

Welfare MuseumTojhusmuseet

Montergarden

Let’s go on a visitor’s journey

What does a Museum look like?And what implications does this have?

Who is the Museum for?

• ‘…the typical Danish museum user is female, Danish, late middle-aged, well-educated and […] disproportionately from the Modern/Community-Orientated segment’

Falk, J. ‘Understanding museum visitors’ motivations and learning. In: Social learning spaces and knowledge producing processes’.

• Who could it be? – Who is the potential audience?

Museums can create new spaces

How do we keep collections fresh and relevant?

What is an object?And how do you interpret?

What role do objects play?

What do we want visitors to do at our objects – and how do we support them?

What is the role of digital?

What is an Immersive Experience?

What is the learning philosophy?

What is learning? cognitive, affective, social, personal, skills

What is the Museum’s role in the learning landscape?

how does it relate to school?how about families?What is it’s uniqueness?

How do we support visitors - exhibition

• Take historical and contemporary objects• Tell the stories of the people that made, used

and were affected by them• Use rich media (text, images, AV) to bring the

stories and content to life• Enrich with participatory practice• Extend the experience onlineLife-Enhancing Experience – a learning experience that it engaging, memorable and inspiring.

How do we support visitors - MuseumJudy Rand: Visitor Bill of Rights

• "Meet my basic needs”

• "Make it easy for me to find my way around.“

• "Make me feel welcome.“

• "I want to have fun!“

• "I came to spend time with my family and friends."

• "Accept me for who I am and what I know.“

• "Help me understand, and let me talk, too.“

• "I want to learn something new.“

• "Let me choose; give me some control. Give me a challenge I know I can handle.“

• "Help me leave refreshed, restored."

UK Situation

Museum overview:• Predominantly audience –

focussed • High awareness of exclusion

– from museums, subject, society

• Increasing emphasis on understanding audiences

• Increasing participation practice

• Connection into National conversations

Drivers:• Funders - HLF/WT/Paul

Hamlyn/businesses….• Top-down – inspiring learning for

all/ generic learning outcomes• Reduced funding & competition –

‘necessary not nice’, necessary not worthy’

• Networks – sharing practice• National agendas –

– shortfall in STEM uptake– Comparitive performance against

other countries– Disaffection– Youth Unemployment…and so on

Maritime Museum of Denmark

Kulturemuseet Spinderihallerne

Museum of Copenhagen

Naturama

Trapholt

National Gallery of Denmark

Welfare MuseumTojhusmuseet

Montergarden