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5 Strategies to turn your contacts into contracts
Richard BrasserCEOThe Targeted Group
Presented by:
Twitter: #thetg
June 23, 2009
Review
Step 1 Create A Connection
Step 2 Build The Relationship
Step 3 Provide A Memorable Experience
Step 4 Collect Good Data
Step 5 Continue The Conversation
… NOW WHAT?
73% of leads are
never contacted…why?
Throw them away!
OR
Create an effective program where the prospects want to hear from you.
HOW!?
5 Strategies toTurn Contacts Into Contracts
Bridge the gap between Marketing and Sales
STRATEGY 1
Lead Qualification
Collect Good Data
STRATEGY 2
Get them to take the call
STRATEGY 3
Pre-educate about products/services
STRATEGY 4
Give timely information
STRATEGY 5
A no for now or a no forever?
• 81% were more
likely to take a call
from an EquiFirst
representative
•87% expressed a
greater awareness
of EquiFirst and its
services
•2/3 were more
likely to do
business with
EquiFirst
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