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Why do you have opposable thumbs? Do you use your thumbs in your work?
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Five Questions for the Smith Fellows
Paul HudnutApril 25, 2013
Q1: Why do humans have opposable thumbs?
A) To listen to lecturesB) To give lecturesC) To do researchD) To make things (and peel fruit)E) None of the above
Q2: Are you using your thumbs in your work?
Enough about thumbs…• Let’s talk about me for a while.• Education: – Colorado College, Virginia Law, HBS– Mashup: Environmental biology, political econ, law, business
• What else:– Entrepreneur: US WEST, Heska, Envirofit, Inviragen, New
Belgium– Educational Arsonist: CSU College of Business– Venture Gapitalist: Bohemian Impact Investments– Awe Hunter
Q3: What happens when you use brains and thumbs?
How an idea becomes a good or service which people will use (and someone will pay for).
Brains provide ideas.Thumbs provide action.
Lean Startup
“A startup is a human institution designed to create a new product or service under extreme uncertainty.” Eric Ries, The Lean Startup (2012)
A startup is a “temporary organization designed to search for a repeatable and scalable business model.” Steve Blank, Four Steps to the Epiphany
Lean Startup
Steve Blank blog, April 16, 2013
Squiggling Along
Oft modified, from Damien Newman
Q4: What is a business model?
A: How an enterprise creates and shares value.
One approach…
Better Approach:
Business Model Canvas > 9 simpler pieces
H.E.R.O.’ic Enterprises
• Produce cleaner air, cleaner water, health, justice
• Find value in waste
• Prevent pollution, disease
• Restore/regenerate ecosystems and communities
Chronic
Crisis
BOP TOP
Partners in Health, Doctors Without Borders
Aravind, Envirofit, VisionSpring
Red Cross, CDC &FEMA
Merck, Toyota, BP
Business Models for Environmental& Public Health Ventures
Chronic
Crisis
BOP TOP
Partners in Health, Doctors Without Borders
Aravind, Envirofit, VisionSpring
Red Cross, CDC &FEMA
Merck, Toyota, BP
Business Models for Environmental& Public Health Ventures
XX
XXXX
HEY… Were you payingattention?
“Most people look at a company like Apple and think, how could I ever make such a thing?
Apple is an institution, and I'm just a person. But every institution was at one point just a
handful of people in a room deciding to start something. Institutions are made up, and made
up by people no different from you.”
Paul Graham, A Student’s Guide to Start Ups 2006
18
Q5: Do you have an example?
Envirofit International
• “Making the world fit for humanity.”
• CSU spin off• Sophisticated
technology• affordable design• mfrg and logistics• carbon and micro
finance
In process…Surviving in the Entrepocene
How to build something...
that matters…
with soul.
a guide to clean startups for the other 99%.
(with andy hargadon)
Bonus Question: Want more?• www.bopreneur.blogspot.com • Twitter: @BOPreneur
RESOURCES: steveblank.com businessmodelalchemist.com
andrewhargadon.typepad.comEric Ries, The Lean Startup (2012)Osterwalder & Pigneur, Business Model
Generation (2011)
Made to Stick (2007)
You have a Curse of Knowledge problem
How do you design your idea to maximize its chances of survival and replication?
SUCCESs framework