5 Higher Education Website Mistakes to Avoid - Best Practices

Title Dec, 15th 2017

Brady Bonus, VP User Experience

Christina Hunchard, Account Director

Rebecca Marani, VP Interactive Services

Scott Noonan, CTO

Marc Rust, Creative Director

1

5 HIGHER EDUCATION Website Mistakes to Avoid

Rebecca Marani VP, Interactive Services

5 HIGHER EDUCATION Website Mistakes to Avoid

Rebecca Marani VP, Interactive Services

Piero Tintori CEO

REB REBECCA MARANI, PMP Vice President of Interactive Services [email protected] bostoninteractive.com

PIERO TINTORI CEO [email protected] terminalfour.com

Prospective Student Current Student AlumnI

5 Mistakes

1 Hide And Go

Seek

1 HIDE

SEEK & Go

SIMPLE & INTUITIVE

1 HIDE

SEEK & Go BUILDS

ENGAGEMENT THROUGH

INTERACTION

PROGRAM FINDER

MULTIPLE PATHS TO

PROGRAMS

MULTIPLE PATHS TO

PROGRAMS

MULTIPLE PATHS TO

PROGRAMS

PROACTIVELY PRESENTS PROGRAM OPTIONS

BETTER PLACEMENT

MEGA MENUS

EVEN BETTER: PROMOTIONAL

AREA

FAT FOOTER

BREAD CRUMBS

SMART SEARCH

2HOPE Is Not A Strategy

FINISH THE SEQUENCE WITH AN ACTION

STRONG CONSISTENT CALLS-TO-

ACTION

SELL THE VISIT CALL-TO-ACTION

EVEN BETTER:

ADD STRONG CALL TO ACTION

EVEN BETTER: FINISH VIDEO

WITH A STRONG CALL-

TO-ACTION

3 Hello, My Name Is

Hello, My Name Is

ENABLE USERS TO

PERSONALIZE THEIR

EXPERIENCE

PERSONALIZE CONTENT BASED ON

USER BEHAVIOR

4HIRED You’re

BUILD ENGAGEMENT

IN-DEPTH FACULTY

BIOGRAPHY

SPEAKS TO VALUE OF

EDUCATION

EVEN BETTER:

LEVERAGE LINKEDIN

EVEN BETTER:

USE VIDEO

5DOORBELL Ring the

CLEAR ORIENTATION

STRONG CALLS TO ACTION

EVEN BETTER: ADD AN

“APPLY NOW” BUTTON

DISCUSSION

Questions?

THOUGHTS?

FUNNY JOKES?

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THANKS TO OUR SOURCES

John Hopkins University: http://www.krieger.jhu.edu/

Champlain College: http://www.champlain.edu/

Drew University: http://www.drew.edu/

Clemson University: http://www.clemson.edu/

Bucknell University: http://www.bucknell.edu/

Universidade de Coimbra: http://www.uc.pt/

Arizona State University: http://www.asu.edu/

Oregon State University: http://oregonstate.edu/

Massachusetts College of Pharmacy and Health Sciences: https://

www.mcphs.edu/

Simmons College: http://www.simmons.edu/

Assumption College: http://www.assumption.edu/

Thank you