4th floor2

Social Networking Site

SOCIAL NETWORKING SITE for Ravensbourne

students

WHAT IS FOURTH FLOOR?

• A social networking site for students who attend Ravensbourne.

• For students to keep in touch with other students for the purpose of

creating and managing events, publicising activities and giving

everyone an opportunity to put forward suggestions and ideas that

could benefit Ravensbourne students, entertainment and productive

wise

• A Facebook alternative for general conversation and entertainment

• A way to separate your personal life from your student and

educational motives, using this social network for more professional

purposes

Social Networking Site

WHAT IS FOURTH FLOOR?

• A social networking site for students who attend Ravensbourne.

• For students to keep in touch with other students for the purpose of

creating and managing events, publicising activities and giving

everyone an opportunity to put forward suggestions and ideas that

could benefit Ravensbourne students, entertainment and productive

wise

• A Facebook alternative for general conversation and entertainment

• A way to separate your personal life from your student and

educational motives, using this social network for more professional

purposes


students

Look and Feel

LOOK & FEEL• Fourth Floor uses a modified version of the Jcow Facebook theme

• This has meant the layout is very similar, meaning the site will feel

familiar to new users and should assist an transition between the two.

• Care was taken with the branding and the overall colour scheme of the

site to separate it from Facebook, as well as to harmonise it will the

current Ravensbourne brand.

• The logo was designed with Ravensbourne’s current typefaces in

mind, and is also isometric as to emulate a floor, tying the site into the

physical space on the 4th floor at the university.

• The use of green was deliberate not only to set it apart from Facebook

but also it represents the community and ethos of the site: Youth (the

users), inexperience (the site as a place for new students to get

advice) and generosity (older students providing help and expertise).

TUTORIAL


students

TUTORIAL

Look and Feel

Tutorial

(User Profiles of Fourth Floor)

(How to interest the users)

(Generating Activity)

Uni Life

Photobooth :)


students

Look and Feel

Tutorial




COMPARISONS


students

Look and Feel

Tutorial




COMPARISONS

• Facebook is a closed social network with a high level control

what of your account can be seen by others (members and

non members).

• You are able to shut off content you have on the site to

specific people of your choosing (certain users that you are

friends with may not see some of your photos or wall posts for

example).

• This also allows integration of other social networks into the

site like flickr, tumblr and twitter..

• There is also the ability to add companies and brands to

Facebook.

• Uers are able to interact directly with companies which can be

great for feedback and that kind of thing.

• Facebook uses advertising in different way to other

sites, where it bases the subject and tone of advertising on the

qualities that users have provided in their account.

• Facebook’s limitation is the ability to tell who is a real person

or not.


students

• Twitter was created on the basis of a continuous

conversation which all users could see

• Created in 2006

• Limited to 140 characters per post or 'tweet'

• Used mainly by businesses but then filtered into

mainstream later on

• Other users can follow your tweets

• Estimated to have 190 million users, generating 65

million tweets a day

• Particularly good applications for smartphone users or

SMS

• Although Twitter is public there is the option to send

private messages to other users


students

• Linked in is a closed social network marketed as a site

where people establish trusted connections within the

business world and then use them to further extend their

reach

• This is extensive, in that you can perform a wide range of

business activities without leaving the site

• Linkedin works as an application platform where people

can feed in external information like reading lists from

Amazon, Wordpress blogs or Type pad

• Integration of applications like Wordpress and Type pad

have not always been beneficial for members who have

forgotten that all business associated will see latest blog

posts. Reputations have been damaged and jobs lost


students

• YouTube is primarily a video hosting/sharing site. A large community

exists, but this has grown over time

• There is no central news feed like that of Facebook or Twitter as the

activity of other users is not the focus of this social network, the videos

are

• There’s a private message system, the ability to comment on users

profiles, the ability to comment on videos, and the ability to rate

comments on uploaded videos, but this is the extent of the site’s

communication options

• As the network is almost entirely open, the nature of this community is to

wander from video to video, link to link, with no linear movement. Users

from every age group and origin can be found commenting, and are

usually semi-anonymous, as users require a user name rather than their

real name

• More dedicated uploaders are offered the chance to partake in Google’s

AdSense scheme. Through successful application to become a YouTube

‘Partner’, you can choose to let Google advertise beside and in your


students

Profile Similarities Fourth Floor & Facebook

• Allow the user to post and share multiple types of content including photo, video, links to

websites and notes.

• A section for basic information to identify the user including date of

birth, location, gender, relationship status and sexual orientation as well as the ability for the

user to provide a brief summary of them self.

• A section to identify your interests. These consist of Music, Books, Movies, Television

programmes and Games. All of the titles you choose are linked to pages on the site which

include official ones created by the content producer or Wikipedia pages.

• The profile wall lists interactions with friends, groups and pages. It is also where users can

post content and keep track of it.

• Friends of the user are also displayed depending on privacy settings.


students

Escalation Plan:Talk a load of crap to get high mark

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students

Stickiness & Conversion Rate:

• Encouraging Students to post their creative

projects to the site

• Mobile app

• RSS feeds – people drawn back into site by

aggregated info

• Facebook connect easy sign up – good for

conversion rates.

• We facilitate user run sub groups and

communities.

• Have sent student union email about

involvement

• Events – live events point back to the site~


students

TUTORIAL

Look and Feel

Tutorial




Uni Life

Photobooth :)


students

Look and Feel

Tutorial




Comparisons

Escalation Plan

(Flowchart)

Stickiness &

Conversion Rates

Additional

Information

SIGN UP QUESTIONS

Filter email addresses to check who is in Ravensbourne and who is not. can

only join website if you have been sent an invite by one of the admins so we

can make sure everyone is from Ravensbourne.

All the questions directly about Ravensbourne are first, and are made so the

member has to fill them out because that is what we want the website to be

about.

We have put do you smoke and do you drink, so it is still has a social feel to

it.

For some reason the website is a year ahead, so everyone is a year older

than they really are.

EVENTS/PROMOTE OUTSIDE OF WEBSITE

Hannah will explain in FULL DETAIL…

Education

4th floor2