3.swot analysis

SWOT ANALYSIS

Mr. Pankaj Kusum Ramdas Khuspe Page 1

SWOT ANALYSIS

Syllabus:

Basic concept SWOT analysis

Application of SWOT analysis considering any therapeutic class of drug.

Objectives:

Basic concept of SWOT analysis.

Advantages & disadvantages

How to apply this method to any company etc.

S (Strengths) W (Weakness) O (Opportunities) T (Threats)

S W O T

Mr. Pankaj Kusum Ramdas Khuspe M. Pharmacy (Pharmaceutics)

SWOT ANALYSIS


Definition:

“The overall evaluation of a company’s strengths, weaknesses, opportunities, and

threats is called SWOT analysis.”

Or

“The overall evaluation of strengths, weaknesses, opportunities, and threats is called

SWOT analysis.”

Discover new opportunities. Manage and eliminate threats.

SWOT Analysis is a useful technique for understanding your Strengths and

Weaknesses, and for identifying both the Opportunities open to you and the Threats

you face.

What makes SWOT particularly powerful is that, with a little thought, it can help you

uncover opportunities that you are well placed to exploit.

By understanding the weaknesses of your business, you can manage and eliminate

threats that would otherwise catch you unawares.

More than this, by looking at yourself and your competitors using the SWOT framework,

you can start to craft a strategy that helps you distinguish yourself from your

competitors, so that you can compete successfully in your market.

It’s a way of monitoring the external and internal marketing environment/ factors that are

either helpful or not.

Technique that enables a group / individual to move from everyday problems / traditional

strategies to a fresh perspective.

SWOT Analysis

Strengths

Internal attributes those are helpful to the organization to achieving its objective.

Questions considered calculating strengths:

What advantages does your organization have/ you have?

What do you do better than anyone else?

What unique or lowest-cost resources can you draw upon that others can't/ What unique

you have than others?

What do people in your market see as your strengths? Etc.

SWOT ANALYSIS


Consider your strengths from both an internal perspective, and from the point of view of

your customers and people in your market. You should also be realistic - it's far too easy

to fall prey to "not invented here syndrome." Also, if you're having any difficulty with

this, try writing down a list of your organization's characteristics. Some of these will

hopefully be strengths! When looking at your strengths, think about them in relation to

your competitors.

For example, if all of your competitors provide high quality products, then a high quality

production process is not strength in your organization's market, it's a necessity.

Weaknesses

Internal attributes those are harmful to the organization to achieving its objective.

Questions considered calculating Weakness:

What could you improve?

What should you avoid?

What are people in your market likely to see as weaknesses?

What factors lose you sales?

Again, consider this from an internal and external basis: Do other people seem to

perceive weaknesses that you don't see? Are your competitors doing any better than you?

It's best to be realistic now, and face any unpleasant truths as soon as possible.

Opportunities

External factors that help the organization achieve its objective.

Questions considered calculating opportunities:

What good opportunities can you spot?

What interesting trends are you aware of?

Useful opportunities can come from such things as:

SWOT ANALYSIS


A useful approach when looking at opportunities is to look at your strengths and ask

yourself whether these open up any opportunities. Alternatively, look at your weaknesses

and ask yourself whether you could open up opportunities by eliminating them.

Threats

External factors those are harmful to the organization to achieving its objective. After

identifying the SWOT’s, identification of the factors and their interdependence helps

clarify the steps needed to achieve the ending objectives.

By specifying clear objectives and identifying internal and external factors that are either

helpful or not, a short and simple SWOT analysis is a useful resource which may be

incorporated into an organizations strategic planning model.

Questions considered calculating threats:

What obstacles do you face?

What are your competitors doing?

Are quality standards or specifications for your job, products or services changing?

Is changing technology threatening your position?

Could any of your weaknesses seriously threaten your business?

A SWOT Analysis can is used for:

Workshop sessions

Brainstorming meetings

Problem solving

Product evaluation

Strategic planning

Competitor evaluation

Personal development planning

You can use it in two ways –

As a simple icebreaker helping people get together to "kick off" strategy formulation, or

SWOT ANALYSIS


In a more sophisticated way as a serious strategy tool.

Aim of SWOT analysis:

The aim of any SWOT analysis is to identify the key internal and external factors that are

important to achieving the objective.

SWOT analysis groups key pieces of information into two main categories:

Internal factors – The strengths and weaknesses internal to the organization.

External factors – The opportunities and threats presented by the external environment.

The internal factors may be viewed as strengths or weaknesses depending upon their impact

on the organization's objectives. What may represent strengths with respect to one objective

may be weak-nesses for another objective. The factors may include all of the 4P's; as well as

personnel, finance, manufacturing capabilities, and so on.

The external factors may include macroeconomic matters, technological change, legislation,

and socio-cultural changes, as well as changes in the marketplace or competitive position.

The results are often presented in the form of a matrix.

SWOT ANALYSIS


Seven simple rules for successful SWOT analysis

1. Be Specific: Avoid gray areas, vague descriptions or fuzzy definitions.

2. Be Objective: Ask for input from a well-informed but objective third party; compare it

with your own notes.

3. Be Realistic: Use a down-to-earth perspective, especially as you evaluate strengths

and weaknesses. Be practical in judging both sections.

4. Apply Context: Distinguish between where the organization actually is today, and

where it could be in the future.

5. Contrast and Compare: Analyze (realistically) in relation to your competition i.e.

better than or worse than your competition.

6. Short and Simple: Avoid needless complexity and over-analysis.

7. Update your marketing plan and goals: Once the key issues have been identified,

define the action steps to achieve change.

Application of SWOT analysis considering any therapeutic class of a drug

Antibiotics

These are the substances produced by microorganisms, which selectively suppress the

growth of or kill other microorganism at very low concentration.

Widely used as anti microbial agents.

Strength

Broad spectrum against wide range of microorganisms

Different number of mechanism of action.

Number of different classes available

Useful in number of infectious diseases like UTIs, GIT infections etc.

SWOT ANALYSIS


Weakness

Side effects:

Local toxicity like gastric irritation etc

Hypersensitivity reactions

Drug resistance etc.

Opportunity

Useful in treatment of mixed infections.

Can be design in various dosage forms like tablets etc.

Some of useful topically.

Emergence of resistance can be prevented.

Threats

In the present time in India lots of Pharmaceutical Company produces this type of the drug and

doctors should be prescribed this drug too much for the treatment. Many pharmaceutical

industries produce this category drug with varying prices.

Application of SWOT analysis considering an example of a drug

Cefuroxime axetil

Cefuroxime axetil is related to third generation of cephalosporin antibiotics.

CEFTIN tablets and Ceftin for oral suspension contain cefuroxime as cefuroxime axetil.

Cefuroximw axetil is a semisynthetic broadspectrum antibiotic for oral administration.

SWOT ANALYSIS


Strength

Clinical Pharmacology-

Absorption and metabolism-after oral administration CA is absorbed from G.I.T. and

rapidly hydrolyzed by nonspecific esterases in the intestinal mucosa and blood to

cefuroxime.

Cefuroxime is subsequently distributed thoughout the extracellular fluids. The axetil

moiety is metabolized to acetaldehyde and acetic acid.

Indications and use-

Pharyngitis and tonsilitis.

Acute bacterial otitis media.

Acute maxillary sinusitis.

Acute bacterial exacerbation of chronic bronchitis and secondary bacterial infection of

acute bronchitis.

Uncomplicated skin infection.

Weakness

Side effects:

Allergic reaction

Difficulty in breathing,swelling of face, lips,tongue,throat.

Diarrhoea

Fever, chills, body aches, flu symptoms.

Chest pain, fast heart beat.

Unusual bleeding.

Blood in urine.

Seizures

Pale or yellow skin

Dark colour urine

SWOT ANALYSIS


Fever

Jaundice

Opportunity

Pseudomembranous colitis has been reported to be associated with the use of cefuroxime

axetil and other broad spectrum antibiotics. So it is important to consider it’s diagnosis in

patients administering cefuroxime axetil who develop diarrhoea.

Treatment with broad spectrum antibiotic including cefuroxime axetil alters normal flora

of the colon and may permit overgrowth of clostridia. Studies indicate that a toxin

produced by C. difficile is one primay cause of antibiotic associated colitis.Mild cases of

colitis may respond to the drug discontinuty.

Moderate to severe cases should be managed with fluid electrolyte. When the colitis is

severe or not relieved discontinuance of cefuroxime axetil administration, consideration

should be given to the administration of the oral vancomycin or other suitable therapy.

Threats

In the present time in India lots of Pharmaceutical company produce this type of the drug

and doctors should be prescribed this drug too much for the treatment.Many

pharmaceutical industry produce this category drug with parenteral route also and with

varying prices.

Application of SWOT analysis considering a Pharmaceutical Industry

It is leading global healthcare sector.

Segment: Consumer healthcare, prescription medicines & vaccines.

Target Group: Patients & healthcare professionals seeking detection, prevention &

treatment of disease.

Strength

One of biggest segment of world.

SWOT ANALYSIS


One of major player in world economy.

Strong R&D focus and exploring new markets.

Global presence is in over all countries.

Has strength of over million employees.

Weakness

Controversies regarding issue of safety of drugs.

Competition between branded & generic manufacturer

Opportunity

Strategic agreements with other pharmaceutical companies and organizations to boost its

research.

Increasing awareness about healthcare needs.

Increasing demand for quality healthcare solutions.

Threats

Very few new drugs in pipeline (drug discovery)

Risk of unsuccessful new Products

Regulatory environment is becoming more & more stringent

Economic slowdown in European markets

Application of SWOT analysis considering a pharmaceutical company

GlaxoSmithKline Pharmaceuticals Ltd.

It is leading global healthcare company in pharmaceutical field.

Segment of GSK is Consumer healthcare, prescription medicines & vaccines.

Target Group of GSK Patients & healthcare professionals seeking detection, prevention

& treatment of disease.

Strength

SWOT ANALYSIS


GSK is one of the top 5 largest pharmaceutical companies.

GSK is one of the world’s largest investor in R&D and UK's biggest private sector funder

of R&D.

Winner of chemical industry manufacturing and resource efficiency award.

Strong R&D focus and exploring new markets.

GSK is a global presence is in over 100 countries.

Has strength of over 97000 employees.

Weakness

Controversies regarding issue of safety of drugs affects company’s image.

Patent expiry for a number of bulk-buster products.

Opportunity

Strategic agreements with other pharmaceutical companies and organizations to boost its

research.

Increasing awareness about healthcare needs.

Global penetration through mergers and acquisitions

Increasing demand for quality healthcare solutions.

Threats

Risk of unsuccessful new Products

Regulatory environment is becoming more & more stringent

Economic slowdown in European markets.

Questions till date:

1. Write a short note on SWOT analysis in context to Pharmacy/ Pharma industry? (3)

2. Write a short note on SWOT analysis? (4)

Education

3.swot analysis