Team 3‘SSaket Anand

Sushmit ChakrabortyShishir Suman

K J Somaiya Institute of Management Studies & Research

Strategy to reach Mass

Operational challenges & SolutionsIssues SolutionQuality

Sync gap between audio and videoConversion & Continuity issues

Maintaining flow of both audio and video

Data uploading & downloading The organisation should be scalable

Website handling Handling user traffic & not crashing

Content handling Updating the content on website

Logistics & Supply chain Reducing lead time for customers

Provide Quality check before uploading. Review Button: if more review button is clicked then video will be checked and see if there is quality issue or audio video mismatch

Enhance software strength

A dedicated content handling team to update regularly

Freelance dubbing artists on board for faster response time

Mobile App challenges

Revamping the code as per the OS of the Smartphone

Keeping the app light and robust so that it works well with 2G also

Changing the look and feel of the App

Cloud based App

As per the annexure given the internet penetration is increasing but not much on computer. So it is recommended to go for mobile

app and grab the opportunity before it is too late . Mobile app would be great platform to increase footfall as it can be used while

travelling

Mobile App that can be used offline would also be good

Operational challenges in making Mobile App

Target IGNOU students: students who need the site the most as they study from home All distance learning program : Contact all deemed and govt. universities which offer distance learning

NGO and NPO working for education of people in different cities : They have lack of resources and they would welcome technology which can really help them scale up

Day care/ play school/ pre school : tie up with them so that they show the videos (Jingle /rhyme) to students in different languages

Cook delicious food from home : for housewife and foodies

Encouraging students to have fun and study during long summer holidays

Foreign language / regional language : easy to know the basics of various languages now . They are just a click away why to waste money when you can learn at home

Tie up with bars or pubs which offer karaoke in house : the facility can be used in various such places where people can see the song words and sing at the same timeTelebrands video in different language (source of revenue also) : placing exclusive videos as well as ads in beginning of video

1st Phase(focus

on increasi

ng awarene

ss)

2nd Phase

(reaching

masses , getting

more footfalls

)

Go to strategy

Tie up with state government : Teachers in government school (especially rural) is less so making them understand the benefits of site. Teaching student in there local as well as other language

Madarsas : Teaching subjects in various language (especially urdu). This site can be used extensively at Madarsas to learn in different languages.

Targeting states with lowest rate of literacy ( U.P, bihar) where in facilities and teachers are not enough.

Targeting state that are investing heavily in technology for teaching

ITI colleges can be targeted for knowing different techniques and they could benefit from watching videos in their native languages which is easier for them to grasp

Targeting places with highest penetration of TAB / smart phones in tier two cities

Education for all campaign

•Capital is required for Advertisements and Promotions. So Angel Investors is the best option at the present moment•JV or VC can be looked as future option

What should be the revenue generation model of Dubroo?

Parallel Source of Income

ADs of other sites on DUBROO such as Gaana.com, banner ads, during video.

Keep a separate section for budding artist #buddubs, charge these bands some money to register online.

Crowdfunding This is a less orthodox approach, but it works wonderfully for many organizations in need for

money but need to make sure you carefully look at the terms and rates, and perhaps have a legal advisor chime in. Donation/Reward crowdfunding

People invest simply because they believe in the cause. Rewards can be offered (often called reward crowdfunding), such as acknowledgements on an album cover, tickets to an event, regular news updates, free gifts and so on. Returns are considered intangible. Debt crowdfunding

Investors receive their money back with interest. Also called peer-to-peer (p2p) lending, it allows for the lending of money while bypassing traditional banks. Returns are financial, but investors also have the benefit of having contributed to the success of an idea they believe in. 

Equity crowdfundingPeople invest in an opportunity in exchange for equity. Money is exchanged for a shares, or a

small stake in the business, project or venture.ProsLarge no. of investors each with small amount gives more security for the current owner.ConsIncase if the company gets negative headlines investors will start withdrawing money as result

devaluation of company and threat of a potential takeover. Investment companies and angel investors This is most difficult to secure, it’s all about PR and marketing even at this level. Some

investment companies have very clear directions for pitching while others will basically come to you. To pique the interest of these lucrative investors,. You might be exactly what they’re looking for, but not if you’re not visible.

If DUBROO implements the plan as given above the footfall on DUBROO will increase which will further help in implementing crowd funding.

Financing/ Raising Capital

CONT.Donation/Reward crowdfunding is a better option for DUBROO as it is

placing itself as education for all in INDIA which will gather support from all parts of the society

Debt crowdfunding It really depends on the bargaining power of investor as good invests give reliable return but with lower interest.

These two are better option for DUBROO as it is long term, leads to grater valuation and higher visibility but an unorthodox approach

Thank You